Question

Topic: Taglines/Names

Tagline For Gardening Business

Posted by lisa_seven on 9/4/2012 at 10:32 AM ET 250 Points

I recently started my own Gardening and Groundskeeping business. I do have a name and it is De-Vine Solutions LLC. I am having a hard time coming up with a description to add underneath my logo.
I want to target homeowners who have existing overgrown landscaping/gardens that need to be renewed, re-designed and made beautiful again. My passion is providing a service for older women who just can't work in their yards anymore, and people too busy to do it themselves. (Preferably staying clear of big "landscape" jobs, though I won't turn them down!) I have done some of what I call "Event-Scaping" but its not my primary focus! I also try and use what my clients have on hand in way of "Up-cycling" existing materials, and outdoor decor. I power wash, weed eat and make the entire outdoor area new again!

Several ideas I have had, but just cant wrap my head around are:" Landscape & Garden Renewal", "Tangle Free Flower Beds" "Gardening Care, Design and Maintenance" " Outdoor Renewal"

I am stumped, and my brain is locked! Any help would be greatly appreciated, and of course constructive criticism is welcomed.

-Lisa
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RESPONSES

  • Posted by mgoodman on 9/4/2012 at 12:05 PM Moderator
    Where are you located? How will your target audience find out about you?

    When you say you "just can't wrap [your] head around" those taglines, what about them gives you pause or causes discomfort? The first one, "Landscape & Garden Renewal" seems to communicate what you do. What's missing?

    The key to creating a great tagline is first understanding all you can about your target audience and how they express their needs; and second reflecting that you "scratch their itch" better than anyone else.

    So how do you deliver the benefit in a way that's different from, and better than, your competitors? Why should someone hire YOU instead of one of the other dozen landscapers who also want their business?
  • Posted by lisa_seven on 9/4/2012 at 12:57 PM Author
    I guess I might be looking into it too much, and over thinking it. You are right that "Landscape & Garden Maintenance" does describe what I do, and keeps it simple!

    I might be trying to be too creative, but I just want something a little more feminine and unique without using "landscape" in my description.

    I will take your advice to do a little more research to better understand my audience, how I will reach them, and what they are wanting.
    Thank You!
  • Posted on 9/4/2012 at 11:15 PM Member
    How about ...

    Renew your landscaping with a De-Vine intervention!

    Alternatives for the word "Renew" - Refresh, Rejuvenate, Revive, Regenerate

    Alternatives for the word "landscaping" - garden, yard, outdoor space, scenery

    OR

    Let De-Vine be your inspiration for a new yard

    OR

    To neglect your yard is human, to renew it is De-Vine

    In both examples above, alternative words could be used for the word "yard"

    Good Luck!
  • Posted by NovaHammer on 9/4/2012 at 11:40 PM Accepted
    Discover Your Hidden Secret Garden.
  • Posted by shmily97 on 9/7/2012 at 8:13 PM Member
    De-vine solutions llc..
    unearthing your garden's inner beauty..

    reclaiming your garden's true beauty

  • Posted by lisa_seven on 9/9/2012 at 9:49 AM Author
    Thank you all so very much for your input! These are all amazing responses, providing much needed help. I LOVE "Discover Your Secret Hidden Garden"! That is exactly the feminine appeal I want.
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