Question

Topic: Taglines/Names

What To Call Our 2 New Granola Products...

Posted by katetal on 9/7/2012 at 12:15 AM ET 250 Points
We need to come up with 2 names for new granola products.
Under the name will be the tagline
"Homemade granola recipe" so the name should not have the word granola in it.

One granola will be fruit free and one granola will be with fruit and nuts

our current muesli products are called Velvety Vanilla, Heavenly Honey, Nicely Nutty, so something along those lines would be awesome....
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RESPONSES

  • Posted by SteveByrneMarketing on 9/7/2012 at 3:07 AM Accepted
    Who created the names of Velvety Vanilla, Heavenly Honey and Nicely Nutty for your muesli products? Why wouldn't you have the same people and process that created these successful brand names also create the names for your two new granola products?

    I would bet that you drafted something more akin to a creative brief as input for the muesli naming assignment than you have provided us in this assignment. Is that true?

    Steve
  • Posted by shmily97 on 9/7/2012 at 7:59 PM Accepted
    What are the flavors/ingredients of the fruit free granola and what type of fruit and nuts are in the fruit and nut granola?
  • Posted by ATFCheypi on 9/10/2012 at 5:09 PM Accepted
    For the fruit-free:
    Seriously Simple

    We do need more information, though -- flavor, texture, what fruits are in the fruity granola? Does the plain granola have any main flavors?
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