Question

Topic: Taglines/Names

I Have Named My Company Bella Dolci Cookies.

Posted by ann.vickers on 9/7/2012 at 12:48 PM ET 250 Points
I would like to have slogan - something catchy but something also will let people know that these cookies are made to order. They are from old-world traditional italian cookie recipes married with modern day flavors.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/7/2012 at 12:58 PM Accepted
    How about "Old-World Recipes For A Modern World"?
  • Posted by Gary Bloomer on 9/7/2012 at 1:14 PM Accepted
    Define "catchy".
  • Posted on 9/7/2012 at 4:42 PM Accepted
    Who are your primary customers? Where do they learn about your cookies? Where do they live? How do they decide what kinds of cookies to buy, or even when to buy cookies? What do you know about this target audience? And how did you come up with the name "Bella Dolci Cookies?" What does that name mean/say to your target audience?
  • Posted by shmily97 on 9/8/2012 at 3:52 PM Accepted
    Uniting authentic old world recipes with contemporary tastes

    Marrying authentic old world recipes with exciting contemporary flavors

    Where authenticity meets contemporary ..specially made

    Authentic old world recipes, recreated with modern day flavors...specialty made

    Old world charm infused with new world flavor..to order..

    Genuine old world recipes perfectly balanced with today's modern flavors...tailor made.




  • Posted by shmily97 on 9/8/2012 at 4:07 PM Member
    or...
    Blending the old with the new..especially for you!
    (A bit more simplistic)
  • Posted by ATFCheypi on 9/10/2012 at 5:20 PM Accepted
    The charm of the Old World...with the customization of the new.

    Old World flavors, tailored to your taste.

    Modern flavors, Old World Italian charm.

    Modern twists on time-tested Old World recipes.

    Great-grandma's Old World recipe...with a contemporary kick.

    Bringing together classic Old World recipes with contemporary flavors.
  • Posted by Gary Bloomer on 9/10/2012 at 6:15 PM Member
    I'm still waiting for the questioner's definition of "catchy" although I think I'm going to be waiting a long time.

    Let me be clear: no one is buying catchy. People buy when a complex set of indicators connect with their desires. At no point in time does the buyer's brain set out with the intention of seeking "catchy".

    How does the name Bella Dolci Cookies connect with the buyer? How is it relevant? How does it tell the buyer that they have discovered a gem in the world of cookies? Can these cookies be made in large enough batches to make a profit and STILL count as home made?

    Tag line:

    Home Made Italian Cookies So Good You'll Think Your Grandma Made Them
  • Posted on 9/11/2012 at 1:45 PM Accepted
    The goodness of home, your home.
    Start an old tradition, all your own.
    The newest old tradition
    An old tradition with a brand new twist
    The old world in a new light.
    Snap up an old tradition.
    Where taste honors time.
    Just like grandma still makes today.
    Bring back the good old days
    Wonderful new memories
    For those childhood memories of today
    The good old days are here
    Be a part of an old tradition
    A tradition time still honors...even better
    You CAN improve on an old tradition
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