Know-How Exchange : Taglines/Names

You "know" your patients will follow you? How do you know this? Have you asked them? Do they know you're moving? Do they know where you're moving to?

As for a name, the best thing to do is to name the clinic for the town or area it will be located in. Unless it's church funded, what you want in terms of it being Christian-based is neither here nor there. Ideally, unless you're ministering to people's faith as well as their health your clinic needs to be healthcare based.

Why & who specifically are likely to become your patients?
Where are you located?
What can you offer that other NPs/MDs/etc. can't/don't?
If you believe that people are attracted to you by reputation, then why not simply use your name for the business:

Jane Smith, NP
Specializing In Stress Prevention

The patients who follow you will follow regardless of the business name. So the focus needs to be on identifying your primary target audience for NEW patients/customers, and then positioning yourself to deliver the benefit those patients need most.

Start with your positioning promise: What unique and important patient benefit do you offer that sets you apart from other healthcare providers in your area? Why should someone come to you instead of a competitor? How/why are you different from, and better than, competition?

Are you targeting referring physicians or patients? What is your marketing strategy? These are the questions that need to be answered before you begin looking for a name.


P.S. For more on Positioning, see:
Positioning, Naming and Taglines: A Step-by-Step
Approach to Creating a Powerful Image for Your Brand https://bit.ly/Qc27ub