Question

Topic: Taglines/Names

Transition Coach - Need Active Title And Tag

Posted by Anonymous on 9/9/2012 at 12:04 AM ET 250 Points
I'm preparing to launch my business in transition coaching -- providing strategic support through all types of life changes and want to start with an action/results focused business title and tag line. Initial ideas included: Life Craft - Strategies for Managing Life Transitions and Change Catalyst - Strategies for Mastering Transition.

So far, not quite hitting the mark.....help, please!

Thanks so much.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/9/2012 at 12:19 AM Member
    Are your target market looking for a life/transition coach - so they'll immediately understand what you can do for them? If not, then your title/tagline needs to make that clear. And you'll need to express what specialty you offer that they can't (easily) find elsewhere.

    To start with, can you share a bit more:
    - where you're located
    - who specifically you're hoping to get as clients
    - why they'd choose YOU
    - what special experience you have to make a difference
  • Posted on 9/9/2012 at 12:35 AM Author
    Hi, Jay -- Yes, my target market is people in various types of life transitions. I have experience in both training and counseling. People would choose me based on my positive personal reputation within the women's and human services communities and my expertise. I am in Tallahassee, Florida. I will soon complete my certification in Strategic Intervention with Tony Robbins.
  • Posted on 9/9/2012 at 7:59 AM Accepted
    You need to be more specific in defining your target audience. If "transition" is a fancy way to say "out of work" then say that. If it means "recently divorced" then you need to say that.

    It's not realistic to think that all people "in transition" refer to themselves using precisely those words.

    Define your target audience as narrowly (and specifically) as you can. Broad/vague definitions lead to fuzzy claims and names that don't mean anything to everyone.
  • Posted by Gary Bloomer on 9/9/2012 at 10:26 AM Accepted
    First, I think it's great that you're "... providing strategic support through all types of life changes".

    Bring it on. The world needs you. I really mean that.

    The downside here is that you need to offer more specific examples because "all types of life changes" is too vague a goal. It's a great goal, but its width gets in the way of specificity of change. Every person in a change environment is an individual in that environment.

    So the big question you need to answer here, and the thing you need to illustrate vividly so that it becomes a picture that resonates with your ideal client is "Change from what to what?"

    The more you can identify examples of specific people in specific areas of change, the stickier your message becomes.

    The people you serve need to see themselves in those examples, and the more people in those niche audiences see themselves, they more they will identify with YOU and how you can help them

    Your message needs to clearly resonate with people so that when they see or hear your message their immediate reaction to your message is to think "That's ME!"

  • Posted on 9/9/2012 at 10:53 AM Moderator
    Gary Bloomer said it much better than I did. The name and tagline have to resonate with your target audience. And the more specific you can be about that target audience the more relevant you can be for them.
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