Question

Topic: Taglines/Names

Name For A Wellness Diagnostic Centre

Posted by martin on 9/9/2012 at 11:04 PM ET 25 Points
We operate a X-Ray Centre but this centre has CT Scan, Digital X-ray, Ultrasound, OPG and Blood Screening. I want to rename the centre to a "Wellness and Diagnostic Centre offering these services.
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RESPONSES

  • Posted on 9/10/2012 at 7:30 AM Accepted
    Where? Who is the target audience? What's the name now?

    It sounds like you already have some equity in the current name (What is it?), so a name change may not be such a great solution. "Diagnostic" really doesn't say you're in the medical imaging business, so that might not be such a good way to position yourself. And I don't understand the "wellness" reference. How do you provide or deliver "wellness?"

    Is your strategy to gain referrals from other healthcare professionals, or do you expect patients to just show up and ask for a scan (or for "some wellness")?
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