Question

Topic: Taglines/Names

Need Slogan For Counsulting Business

Posted by Anonymous on 9/12/2012 at 9:36 AM ET 250 Points
Looking for slogan for my supply chain mangaement consulting business Bald Eagle Associates. My specialize in supply chain optimization, strategic planning, process improvement, and crisis management. Would like to tie in vision, planning, and integrated solutions but will go with anything that is catchy and makes the point.
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RESPONSES

  • Posted by Gary Bloomer on 9/12/2012 at 9:45 AM Member
    What you're after is a tag line, not a slogan. It does NOT need to be "catchy", it simply needs to resonate with your ideal clients by reinforcing the things you do for them, hence:

    "Integrated solutions through vision and planning"
  • Posted on 9/12/2012 at 2:33 PM Moderator
    Because your name doesn't do much to communicate what you do or what benefit your customers can expect, you need to do it all with the tagline -- not very realistic for 4-6 words. You might be better served to simply say something like "Total Supply-Chain Management."

    If you start getting into all the specific things you want to do, it will read like a paragraph, not a tagline or slogan. And "catchy" is definitely something you want to avoid. Yours is a serious business, not a joke of some kind.

  • Posted on 9/13/2012 at 9:19 AM Author
    Thanks for your response it was helpful
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