Question

Topic: Taglines/Names

Tasty Healthy Food Delivered To You

Posted by puppal on 9/14/2012 at 8:32 PM ET 250 Points
I am looking for a catchy business name and slogan that will capture my business plan which is to help people who exercise regularly with or without a trainer and just don't have the time to prepare and cook there healthy meals for themselves. I am using sodium and fat free products to cook fresh healthy meals that will help the client reach there weight loss goals without compromising flavor. I will also be delivering these meals to the clients work or home bi-weekly.
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RESPONSES

  • Posted by Gary Bloomer on 9/15/2012 at 8:35 AM Accepted
    Forget "catchy". It implies that something is being thrown; it's a meaningless, BS, catch all term that
    offers nothing of substance.

    Go instead for relevance and resonance.

    As for your tag line, you've already written it:

    "Tasty Healthy Food Delivered To You"

    You could amend this to read:

    "Tasty Healthy Food Delivered To Your Door"

    OR

    "Tasty Healthy Food Delivered To Your Home or Office"

    A possible company name?

    "Healthy and Wise"

    This idea tells people what they will be, the tag line tells people what you do. Nothing to catch, everything to benefit from.

    There are other parts of your business plan that will help position you and place you as THE provider of choice in your area for this niche. These include commercial grade kitchens and food prep staff, distribution, packaging, and retail-all of which I'm sure you've included in your plan.

    Good luck to you.

  • Posted by Gary Bloomer on 9/15/2012 at 8:35 AM Member
    Forget "catchy". It implies that something is being thrown; it's a meaningless, BS, catch all term that
    offers nothing of substance.

    Go instead for relevance and resonance.

    As for your tag line, you've already written it:

    "Tasty Healthy Food Delivered To You"

    You could amend this to read:

    "Tasty Healthy Food Delivered To Your Door"

    OR

    "Tasty Healthy Food Delivered To Your Home or Office"

    A possible company name?

    "Healthy and Wise"

    This idea tells people what they will be, the tag line tells people what you do. Nothing to catch, everything to benefit from.

    There are other parts of your business plan that will help position you and place you as THE provider of choice in your area for this niche. These include commercial grade kitchens and food prep staff, distribution, packaging, and retail-all of which I'm sure you've included in your plan.

    Good luck to you.

  • Posted by Jay Hamilton-Roth on 9/16/2012 at 9:26 AM Accepted
    Racy Food: Delivered
    Fine Fettle Foods
    Healthy Helpings
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