Know-How Exchange : Taglines/Names

What can you tell us about your service?
Where are you located?
Who are your customers?
Why would they choose you (instead of your competition)?
What special knowledge/certifications do you have?
What's the name of your business?
Do your business have a website URL?

Jay's questions are critical if we're going to be any help to you.

Also, WHY do you need/want a tagline? Do you need to explain the name of the company, or do you need to punctuate the implicit benefit you deliver? What do you want the tagline to communicate?

How will you judge our tagline suggestions? What are the criteria for picking a winner? If we know that, there's a good chance we can come through for you. Otherwise, it's a wild goose chase ... blindfolded.

Stop. Back up. Explain who you are, what you do, who you do it for, and what it is about your service that makes you the best logical choice.

What will your tag line do for you and for the people you serve? Why do you think you need a tag line? What other marketing messages are you currently employing and how are they working for you?