Question

Topic: Taglines/Names

Need 3 Words To Signify My 3 Different Collections

Posted by Anonymous on 9/16/2012 at 3:52 AM ET 250 Points
hello, my brand is *Jewels by Jessica* which I am not crazy about since I created it ages ago and it seemed cool then :) But I don't think re branding my name will be helpful as I have grown with it for 15 years.

After my baby, I am now relaunching 3 collections under separate categories. With plans on upgrading and fine tuning a lot of elements, website, packaging etc...

-the first is a high end recycled vintage, collage pieces etc which I think Jewels by Jessica *Exclusive* works well enough? any other ideas are welcome!
(I also own the domain Re-Vintage which was the tittle under which I thought I might launch the hi end line.)

-then I need one tittle for my more economical jewelry ,again vintage or vintage style, in limited production...I had thought of Jewels by Jessica *Limited* but doesn't really give out anything. Diffusion?

-third category will be vintage and vintage inspired jewelry that will be personalized. monograms, names, places, events, favorites with custom tags and cameos etc. I would like something to suggest the personal element but be strong and unique!

Thank you so much, look forward to any suggestions...Jessica, Greece

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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/16/2012 at 8:50 AM Accepted
    How about simply: "Exclusive - Semi-Precious - Personalized"?
  • Posted on 9/16/2012 at 9:32 AM Accepted
    Usually these kinds of names are to distinguish and identify different target audiences or different benefits for the same target audience. And the objective of the name would be to let the specific target audience know that this particular line is for them.

    In this case it isn't clear WHY you want to separate and identify each category. Why do you want three different categories? What is YOUR goal with this three-part strategy?
  • Posted by Ghost Writer on 9/17/2012 at 11:18 AM Accepted
    Let's use the very words you chose to describe your collections ...

    The Signature Collection
    "Exclusive, limited edition jewelry"

    Popularity
    "Our trendy but affordable range"

    My Style
    "Personalized jewelry statements"
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