Question

Topic: Taglines/Names

Special Event Business Needs Tagline/logo Help

Posted by Anonymous on 9/20/2012 at 1:49 PM ET 25 Points
I would love some help in coming up with a tagline and a logo for our business. Our name is SPF Event Resources. The S stands for structures (tents), the P stands for Power (electrical distribution) and the F stands for flooring (staging, dance floors, etc) We provide all of these for various types of special events. We are trying to stay away from the use of a "tent" in the logo, as most companies use that and we would like to be more original in finding something else that will tie in with our business. We have an excellent reputation for integrity and attention to detail. Thanks in advance

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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/20/2012 at 8:44 PM Accepted
    If you want logo help, you might consider posting your project here: https://www.marketingprofs.com/ea/pfh_addco.asp. But before you try to have a logo created, you'll want to develop a creative brief that describes what you want to convey, to whom, and with what style.

    For a tagline, since your business name doesn't say what you do (or for whom), your best bet is a tagline that makes it clear your unique benefit to your prospective clients. So, besides "integrity/detail", why would someone hire your services? When? Where? What "wow" results can you provide them?
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