Question

Topic: Taglines/Names

Tagline For Family Travel Website

Posted by carolinerelle on 9/21/2012 at 3:23 PM ET 250 Points
I need your precious help in finding the perfect (powerful) tagline for a family travel-related website. Key aspects of the business:family travel, responsible tourism, home exchange, off-the-beaten-path type of vacations, not commercial, and tips & advice. This site will specialize in the non-mainstream type of vacation travel for families. Members will be able to rate destinations, activities, food, hospitality options. We will offer suggestions of destinations, activities, restaurants, lodging, etc. Away from the boring, conventional package vacation deals that offer no authenticity. Both domestic and international – by the way, this will be based in Canada. The average customer will be 30+ parents, mid-class and up, eco-oriented, interested in responsible tourism, culture, authentic experiences in Canada and abroad.
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RESPONSES

  • Posted on 9/21/2012 at 5:54 PM Accepted
    Have you actually interviewed a few dozen people in your prime target audience? It would be really interesting to hear what they have to say about how they plan their vacations, what frustrates them in the process, what words they use when they describe their current approach and their wish list, and how they would react to your positioning promise. (By the way, a clear and concise positioning statement would help.)

    If you have already done this, perhaps you can share some of the information with us. If you have not, then that really should precede the tagline exercise.

    Separately, we need to know the name of the travel service before we can begin to generate tagline ideas for you. Or is that open to suggestions too?
  • Posted by carolinerelle on 9/21/2012 at 7:05 PM Author
    Thanks for your comments. The name of the business is: Family Fun Trip.
  • Posted by Jay Hamilton-Roth on 9/21/2012 at 10:07 PM Accepted
    Your Kids Will Thank You
    No More Boring Vacations
    Kid-Approved Travel Destinations
  • Posted by SteveByrneMarketing on 9/22/2012 at 1:31 AM Accepted
    Reinventing Adventures of a Lifetime

    Personalized Eco-Social Adventures

    A New Kind of Total Vacation Experience

    Not Your Typical Vacation Package

    Authentic Local Experiences Abroad

    Not Just Travel, But A Real Adventure
  • Posted by carolinerelle on 9/22/2012 at 7:43 AM Author
    I like your ideas, Steve. You're really getting somewhere. It really helps. Thanks!
  • Posted on 9/25/2012 at 7:10 PM Accepted
    Beyond Vacations

    Off the Beaten Path

    Diverse Diversions

    Extraordinary Excursions

    Exceptional Excursions

  • Posted by carolinerelle on 9/26/2012 at 9:16 AM Author
    That was such a help! Thank you all!
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