Question

Topic: Taglines/Names

Sacred Illuminations Inspired By Ancient Heritage

Posted by gabrovo61 on 9/26/2012 at 1:10 PM ET 250 Points
Searching for a perfect tagline that targets the high-end customers that appreciate fine art. My artwork is rich in detail and craftsmanship, inspired by the Slavic manuscript illuminations, ancient spiritual symbolism such as the Tree of Life. the Light of the Spirit.
For examples, visit the gallery in my website:
www.sacredilluminations.webs.com

I use gold leaf, gold and metallic paints, and jewels in my originals. The prints are also custom made on gold metallic paper with jewels.
Until now, having trouble reaching the religious and spiritual seekers. Now, trying to create another market that includes more affluent clients with discerning taste of unique, ancient, spiritual art and craftsmanship.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/27/2012 at 8:14 AM Accepted
    It sounds like you're guessing who will like/buy your artwork. Who specifically has purchased your art, and who specifically has expressed an interest in it? Why? What did/do they like? Why would they want to hang it in their workplace or home? Why would they want to show it to their friends? Why is it meaningful to them?

    While you're thinking about the paper, the paint, the colors, etc. - your prospective customers are thinking about what your image invokes in them. It may be something spiritual, it may be something vastly different.

    Also, if you're targeting high-end clientele, you'll need to overhaul your website, since high-end clients would want a higher-end website than what you have today. Much higher quality images, presented more appealingly, with better wording would be a good start.
  • Posted by gabrovo61 on 9/27/2012 at 12:50 PM Author
    Thank you for your comment.
    My urgent need is to create a logo - a tagline for my product that targets that type of clientele.
    I have been thinking a lot and creating many variants, and one of the latest is
    "Exquisite art for the discerning taste"

    Don't know if this type of tagline would work but...

    Also, considering changing the original "Sacred Illuminations" into "Illumination Arts" or "Labyrinths" or "Tree of Life".

    Yes, I am considering creating another website that targets a different clientele. Thank you for that suggestion too.

    Thank you so much!
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