Question

Topic: Taglines/Names

Slogan/tagline For A New It Recruiting Business

Posted by leslie on 9/26/2012 at 1:55 PM ET 125 Points
We've just launched a new IT recruiting business called Recruit Squad International and are looking for a great modern slogan/ tagline.

We're looking for something different from traditional business babblegab that will make us stand out among the many corporate recruiters
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RESPONSES

  • Posted on 9/26/2012 at 2:08 PM Accepted
    So who is in your primary target audience for this tagline? What do you want the "great modern" tagline to communicate to that audience?

    You might also think about why you want a tagline at all. How will your business be better if/when you have one? And how will you decide which of our suggestions to pick? What are the criteria?

    These all speak to your unique benefit positioning, and that should really come BEFORE trying to select a tagline. Why should a company hire you instead of one of the many other corporate recruiters?
  • Posted by leslie on 9/26/2012 at 3:07 PM Author
    Thank you for your reply. I like good taglines that are catchy to attract attention to the business. I believe they are an added value statement that can make the business name stand out among the crowd.

    We are a small company without layers of management that can act quickly in both replying to clients' needs and getting candidates in front of them.

    We're a new IT recruiting company in the market but launched by an experienced recruiter with 12+ years experience.

    Criteria: modern, sassy, to the point.
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