Question

Topic: Taglines/Names

Need Suggestions For Sportswear Company Name

Posted by dkangeldance on 9/28/2012 at 10:51 AM ET 25 Points
I currently have a promotional product company that sells logo'd/imprinted merchandise (apparel, water bottles, bags, pens, etc) for every type of business, and want to add a specific "athletic and sportswear" division geared more towards apparel for sports.

Lately we have been building a huge clientele for tennis and also for the running community, and would like to build on that. So we kind of want more of an "activewear & sportswear" type of business name to use, so that it catches potential clients who would maybe otherwise not know what we do, based on our generic "promotional products" name.

Any help or suggestions of a company name and/or slogan to use underneath the name would be greatly appreciated. We want this geared towards clients and teams of active lifestyles, whether it's swimming, biking, tennis, running, etc.

From here, we will need to design a new logo, so if you have any ideas or color combination ideas that would work best for this type of company, please share too.

Thanks!!!
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RESPONSES

  • Posted by Gary Bloomer on 9/28/2012 at 4:10 PM Accepted
    What's the name of your current promotional product company?

    As for a logo, you'll need a graphic designer, not a marketer.
  • Posted by dkangeldance on 9/28/2012 at 4:30 PM Author
    Thanks for your response. We don't want the name of this "Athletic/Sportswear" line to be affiliated with our regular promotional product line, which is why we want to create a whole new name entirely.

    And yes, we plan to hire a graphic artist to help with creating a new logo. We were just curious about color combinations that would be great to use for a sportswear/athletic appeal.
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