Question

Topic: Taglines/Names

Branding A Salt

Posted by Anonymous on 9/28/2012 at 12:33 PM ET 250 Points
We are starting Salt production in India, Could you please suggest a name and tag lines.

Do suggest Indian names aswell International.

Regards,
Raghu.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/28/2012 at 1:53 PM Accepted
    What type of salt?
    For what target audience?
    What makes your salt better than the competition's?
  • Posted by Gary Bloomer on 9/28/2012 at 4:07 PM Accepted
    Indian names presupposes we speak an Indian language.

    As for "branding" a name alone is not a brand.

    What KIND of salt? Fine, table, cooking, sea, industrial, kosher?
  • Posted on 9/28/2012 at 5:58 PM Accepted
    Who is the primary target audience for your salt? What about your salt would make it different from, and better than, other salt? Why should the target audience prefer to buy your salt?

    The name doesn't come from the salt itself, but from the prospective customers' needs, values, beliefs and attitudes toward the category. What do you know about these customers?
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