Know-How Exchange : Taglines/Names

One very quick suggestion is to imagine up several names for yourself and put them onto the Google Display network. See which comes out on top for your target group. Do this in the area that you expect most of your customers to come from. That way it will be your potential customer's choice!

Within weeks you will have an answer! If you get an incredibly low clickthrough rate (and bear in mind for the display network 2% is a really good CTR) then you will know that there is no interest ...

A few suggestions in the mean time

"The Corner Hang Up" [=clothes hanger??]
"Hang out your clothes here"
"Movin and Shakin"
"Polkadots and Moonbeams" (Please check for copyright issues with any of the above!)

The other possibility is to work out what your store does that **nobody** else does. Remember that clothes are an enormous commodity market. That means differentiation is very important. Remember that tins of tuna come in 20 different sizes, shapes and styles!

Of the above segments you have mentioned there will be those people who like the way you do things - and it is extremely important to focus on them and not on everybody!

In the next few days (weeks at this rate!) my latest pdf on how to differentiate yourself from the crowd will be published on my Facebook page.

Gem