Question

Topic: Taglines/Names

Need Name For A Pet Store That Adopts Rescue Dogs

Posted by jane on 500 Points
We are opening a store that will sell pet supplies (boutique type not big box type) and also partner with a local animal rescue organization to adopt out rescue dogs saved from high kill shelters. We need a name that attracts people at the adoption of a dog part of the business and let's them know that we also sell pet supplies. Unique is good but it must let customers know we have dogs for adoption
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RESPONSES

  • Posted by socialgomarie on Member
    I can't come up with something awesome on the spot, but I can recommend the 'Igor' process to naming products, companies etc. Check it out here: https://www.igorinternational.com/process/company-product-names.php

  • Posted on Moderator
    It's unlikely you will be able to find a name that does a great job of positioning your business, because you are appealing to different target audiences with different benefits. That means any name you select will be sub-optimal for one or the other ... or both.

    The best names focus exclusively on a single important benefit for a highly targeted audience.

    Not sure if we do you any favors to try to come up with suggestions for this bifurcated situation. Would you consider having two different businesses at the same location? Each could then focus on its own customers and promise the benefits that are most important for their respective audiences.
  • Posted on Member
    P.A.W.S. - Pet Adoption & Wares Shop/Store
    P.A.W.S.S. - Pet Adoption & Wares Specialty Shop
  • Posted by jane on Author
    Please keep trying to come up with names...there are stores in the LA area that are doing this and have names...
  • Posted by Jay Hamilton-Roth on Member
    Here's Fido
    Dog Relief
  • Posted by jane on Author
    The suggestions listed aren't exactly what I'm looking for....any other creative names, ideas?
  • Posted on Moderator
    Can you tell us "exactly what [you're] looking for?"

    Seriously, if we know what the success criteria are, there's a lot better chance we can come up with it.

    What are the names of the other stores that do this?
  • Posted by jane on Author
    Does anyone else have any creative ideas for names?
    Dog adoption and pet supplies...
  • Posted by jane on Author
    Passionate Pet Superstore
    Pet Mania
    Pet Supplies Plus
    Pet People
    Fresh Paws of Bel air
    Woof Worx
    Muttropolis

    these are just a few...
  • Posted by jane on Author
    I am closing this request as I have not received any suggestions that are to my liking
  • Posted by SteveByrneMarketing on Member
    Those other store names you provided say nothing about the "rescue" aspect of your business.

    Maybe something like "Rescue & Pamper Pet Store" would work. By not using the word "dog" in your name, you will have the flexibility to include other rescue animals in the future.

    Also, you could add a tagline to your store name to further clarify the positioning benefits and emotional connections to your target audience.

  • Posted by jane on Author
    I am closing this request as no one has provided me any ideas that work for this concept

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