Question

Topic: Taglines/Names

Partnership Tagline Of 2 Financial Services Compan

Posted by justins_ph on 10/22/2012 at 2:35 AM ET 125 Points
Hi there.

The company I am a part of (financial services) recently formed a partnership with another company. As a result, we're having a product launch soon.

We'd like a few tagline suggestions to form part of a teaser which we will e-mail to the other company. Any ideas?

Thanks.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/22/2012 at 8:41 AM Accepted
    Can you provide more details, including: what sort of partnership? For what purpose? What are the specifics of your new product (for who, how does it complement the other company's customers' needs, what's notable about it, why should they care)? Why are you sending a teaser to the other company - for them to email to their customers, or to somehow excite them about your upcoming partnership, or something else?
  • Posted on 10/22/2012 at 6:41 PM Accepted
    I'm afraid we'll need more information if we're going to be able to be of assistance. Start by answering Jay's questions.

    Can you tell us how you will evaluate any suggestions we make? How will you pick a winner for this challenge? What criteria will you use? If we know that, there's a good chance we can come up with a great tagline. Without that, we're flying blind.

    What do you want the tagline to communicate?
  • Posted by justins_ph on 10/22/2012 at 10:34 PM Author
    Hi everyone.

    The company I am a part of manages mutual funds. We recently partnered with another brokerage to sell our funds to their clients. So to announce to/hype their salespeople on our new fund which they can now offer to their clients, we're having a product launch where they get to meet our management team and find out more about the company and our new fund.

    So the teaser will be meant for the other company's salespeople to encourage them to attend and to let them know what this new partnership brings.

    Hope this helps. Thanks!
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