Know-How Exchange : Taglines/Names

What do you know about the target audience? Where do they live? When/how do they know they need these services? Who are the influencers? Who makes the decision? What are the main decision criteria?

Do you have a marketing plan at this point? If you do, perhaps you can share some of the relevant details with us, so we can suggest some on-strategy names. If you don't, then the marketing plan really needs to come first. Trying to name a business without knowing about the decision-makers and influencers, or the marketing strategy, is like trying to name a baby without knowing the gender.

The name is more about the target audience, the important and unique benefit you deliver, and how your prospective clients/patients make a purchase decision than it is about what YOU intend to do.