Question

Topic: Taglines/Names

Need Taglines For A Travel Agency

Posted by Anonymous on 125 Points
Dear creative minds…. We have been in this dilemma for quite some time. I hope someone would help us on this.

Dilemma : We need a simple yet powerful tagline for our company which will symbolize our products and services.

Who are we :We are Hibiscus New Lifestyle, a Government Recognized Travel Agent in Malaysia. I am sure, everyone would have heard about the Malaysia My Second Home program. Malaysia My Second Home Programs are for the people who had retired in the Home Country and spend the rest of their life in our country.

Who are our target Market : Our target market actually are the Japanese. Everyone knows well about the Japanese. They are strict, much disciplined and very detailed. Same goes to our daily work for them.

What do we do : We provide them the peaceful and better life in Malaysia. We provide them a very comfortable house to stay, a quiet environment upon their request. Since, the language had become their barriers, we help them throughout their daily life. (i.e help them to make taxi arrangements, and many more)

What we want : Now, we want a powerful, simple and unique tagline which shows our company.

Thank you very much and Hope to get more and more ideas.

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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    Are you trying to appeal to the Japanese to travel to Malaysia or to retire in Malaysia?
    What demographic of traveler - age, gender, income level, etc.?
    Short stay or long stay?
    What makes your agency better from others offering similar services?
    Do you have marketing materials in Japanese already for your target market? Wouldn't you want a Japanese tagline?
    Or, if your marketing materials are in English, couldn't the Japanese "get by" in English in Malaysia?
  • Posted on Author
    Thank you for your feedback Jay Hamilton-Roth. Actually, we are considering to create a standard letterhead for our company which we will be using it to issue any kind of letter no matter to the customer or to the Government Department of Malaysia.

    We are not a new company. We have been in this line for quite some time, by renting other companies licence. Now, we have already gotten our own licence and we are considering to create more standard things like this letterhead.

    We are not appealing to our target markets, since we already have many existing customers, and we don't have to go out and find for customers. They are finding for us based on our existing customer's testimonials and good impression of our company.

    We are just recommending to our target market, to come and stay in Malaysia and feel the difference from their Home Country. We are only attracting the people who are already retired (50 years and above) to come and spend their balance years in Malaysia by having a good life, peaceful life and etc. The minimum fixed deposit they should have in Malaysian Account is RM150,000 (which quite a lot) and have to maintain it for 10 years. Their income level is not a problem as long as they fulfill Malaysian Law.

    As everyone know, Japan is a very hectic and busy country which they don't enjoy. They spend most of their life by working working and working. Now it's time for them to come and enjoy and have a peace life here in Malaysia.

    It is a long stay which the Government approve their Visa for 10 years. They can live here for 10 years and the Visa is also renewable.

    We are better than other agencies because, most of the agencies only work until the MM2H (Malaysia My Second Home) application process where they only help the applicants to get the Visa. But we are providing them the service such as, finding a good and strategic house, arrange them a rent car, apply bank accounts, do medical check up, apply Golf Membership (Japanese love playing Golf) etc but everything is also based on customer's request and charges are applied.

    If they have any problem with the house ( water leakage, pipe broken, light spoil, TV not working, internet not working) we will arrange the technicians to go and repair. We are special in this wise. We help them everyday throughout their stay in Malaysia. We will only leave them when our customers feel that they can be independent without us, then we will leave them go.

    Actually, we are very famous in Japan and most of the Japanese knows us, it is only the Malaysian doesn't know our existence and we really don't mind about it because we really focus on Japanese only.

    We have many marketing materials in English. We also have our own Translator. Any English materials, or documents need to translated, they can do it.
    It doesn't mind if it's in English. We want to standardized it.

    The only thing we need now is a very simple, powerful, eye catchy and unique tagline because we are a different agent than others.

    Thank you very much and i hope i do answered all your doubts.
  • Posted on Author
    Dear PhilGrisolia4Results. Thank you very much for your suggestion. That is a very good tagline idea. I'll jot it down and give it to my Director's. I was also considering on "Business not as usual, We support, We care!

    I came across this idea somewhere, i can't remember where i got it. It was actually something different on the second line, i changed it using mine. Is it okay?

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