Question

Topic: Taglines/Names

Need Help With Tagline For A Soap Company

Posted by Anonymous on 125 Points
My company is called Bubble and Chic, which is a play on the british food called bubble and squeak. My web address is www.Bubble-N-Chic.com - and is under construction.
I make soaps that are natural, and from scratch. None of the glycerin melt and pour stuff. I use all natural ingredients that make your skin feel wonderful and soft. My most used ingredients are coconut oil, grape seed oil, and sweet almond oil.
I am targeting women between 30 and 50 that prefer natural products where they can pronounce everything in the ingredient list.
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    What's wrong with your placeholder "Handcrafted Bath Products"? Perhaps you can simply amend it to be "Handcrafted Natural Bath Products"? If you're price point is a bit higher than average, "Luxurious Handcrafted Natural Soaps" (are you planning to sell make/sell more than simply soap)?
  • Posted on Author
    My price point will be between $4.50 - $6.00 per bar, depending on my ingredient cost for the recipe.
    I plan on doing natural mineral cosmetics as my next line, time to be determined. I figured I could put that in the "Chic" category and put the soaps in the "Bubble" category.
  • Posted by SteveByrneMarketing on Accepted
    Bubble and Chic ...

    - An All Natural Luxurious Feeling
    - Feel Like A Goddess, Naturally
    - Your Skin Will Thanks You
    - Pamper Yourself With Lovely Skin
  • Posted on Author
    Thank you to both Jay and Steve. You both gave me valuable information.

    Steve, I decided to merge two of your answers.
    I am going to go with Pamper Yourself, Naturally
  • Posted on Moderator
    A red flag went up (in my mind) when I read that the price you charge is going to be a function of your ingredient costs. That's not a very good way to set your prices.

    From a marketing standpoint, pricing should be consistent with your positioning and should reflect what the benefit is worth to your customers. After all, the price you charge is the ultimate expression of what YOU think it is worth.

    If you understand your customers well, they'll agree and pay the price you've set. If they don't agree, then either you didn't understand them very well and they won't buy, or you didn't understand them very well and they'll buy a lot because they think it's a bargain.

    Either way, setting the price based on your ingredient cost is a very outmoded approach, and will probably not let you maximize the value realized from your business concept.

    Do you have a marketing plan? If not, that's where you need to start. If so, then what did you assume the value of your products should be? How did you determine that?

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