Know-How Exchange : Taglines/Names

Why do you want a tagline/slogan? What do you expect it to do for you? What are you trying to communicate?

Who exactly is your target audience? How will they find your site? What unique and important benefit do you offer them? Why might they want to shop at your online store?

If you can give us some direction by answering these questions, we can generate some good taglines for you. Otherwise, this is an exercise in futility. How will you select a winner? What are the criteria?

Okay, you are Indian. I have some happy memories of Indian traders in Rhodesia. If you couldn't find anything, you asked at your local Indian store - if you were lucky enough to be near one. Within a week or two you would find that the product you desired had appeared. It might not have been cheap - it was a lot cheaper than going down to Johannesburg or Pretoria for it!

So my suggestion for your catch-all store is this:

"You can't find it? We can, and will".

I agree with what the others say - that is forgetting that you are Indian and most Indians will sell anything to anybody. They even sold things to me!

Having said that, do some work on what your store sells. Once you have some figures on sales, find out what you are selling and to whom for the most profit. If the profit is sufficient, then stick to that alone and become king of that hill. With the sort of support you can get here at Marketing Profs, you won't have much problem broadening the scope of your shop's clientele, whilst retaining your grip on your niche.