Taglines/Names - Food Bank Charity Event Needs a Name from karakrumwalker: MarketingProfs Question 40306

Topic: Taglines/Names

Food Bank Charity Event Needs A Name

Posted by karakrumwalker on 10/30/2012 at 11:55 PM ET 200 Points

Participants will be buying tickets to hurtle down an icy skeleton track, head first, with all proceeds going to support the local food banks.

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Posted by Jay Hamilton-Roth on 10/31/2012 at 8:23 AM Member

Where is the event?
When is the event?
Who is likely to buy tickets? Why?
How well known are the food banks? Their names?
Who is putting on this event? How are they being paid?
Posted by karakrumwalker on 10/31/2012 at 12:46 PM Author

Skeleton is an olympic sport where the individual lies headfirst on a sled and travels (very quickly) down a twisty cement track that is covered in ice. This track is the same that would be used for bobsled and luge.
Posted by karakrumwalker on 10/31/2012 at 12:47 PM Author

The event is in December and the audience is local front line service staff.
Posted by Theresa Hannen on 11/1/2012 at 12:06 PM Accepted

What about "Rush"? I see a big 'RUSH' with a tag line underneath 'to feed those in need'. The 'RUSH' font should be ice - like Ice Sticks or Ice & Snow here -https://www.fontspace.com/category/winter%2Csnow

The word rush plays on the rush of the skeleton, the adrenaline rush they feel, and the rush to put some food in bellies! If the crowd is younger is also plays on the craziness of rush week. And this activity sounds like it is for crazier-than-most thrill seekers.

You can elaborate as 'First Annual (name of town) Rush'.
Good luck-
Posted by karakrumwalker on 11/1/2012 at 12:55 PM Author

Awesome - thanks!