Question

Topic: Taglines/Names

Name For My Bridal Fitness Company

Posted by Anonymous on 11/20/2012 at 10:05 PM ET 500 Points
Hi, I am opening my bridal fitness company in London and kent , I already own a wellbeing company called IT'S TIME, that i would like to probably expand to different industries as TV, events, mums, fitness 4 all, etc

someone gave me a advice for PAMPER ME WEDDINGS but I dont like PAMPER

Our aim is to make you feel and look great when you walk down the aisle. We focus on helping brides to look beautiful with flawless skin through our health and nutrition programmes and toned through our fitness programme. Many of our clients lose weight, become healthier and stronger, as well as look and feel amazing on their big day.
In just one week on our intensive programme:
You will gain physical endurance
Shed unwanted pounds
Tone up and detoxify
Become healthier and
See smooth beautiful skin
At xxx these results are achieved through our daily fitness and nutrition routines led by our professionally trained staff.
Take a look at what we have to offer and book a programme that suits your needs, and let us take away the worry and stress so that you look wonderful on your wedding day.
I already own a company called IT's TIME fitness and would love to keep in the same but if not possible I would like something unique that can be branch into different markets : events/TV/general public/ etc
the slogan is “Look & Feel the Best on Your Big Day”
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RESPONSES

  • Posted by SteveByrneMarketing on 11/20/2012 at 10:19 PM Member
    Going with the suggested direction, how about ..

    Indulge Me Weddings
    Delight Me Weddings
    Enchant Me Weddings

    Of course, more information about your target audience and your primary positioning benefit would help the creative juices flow.
  • Posted on 11/20/2012 at 10:19 PM Author
    Our aim is to make you feel and look great when you walk down the aisle. We focus on helping brides to look beautiful with flawless skin through our health and nutrition programmes and toned through our fitness programme. Many of our clients lose weight, become healthier and stronger, as well as look and feel amazing on their big day.
    In just one week on our intensive programme:
    You will gain physical endurance
    Shed unwanted pounds
    Tone up and detoxify
    Become healthier and
    See smooth beautiful skin
    At xxx these results are achieved through our daily fitness and nutrition routines led by our professionally trained staff.
    Take a look at what we have to offer and book a programme that suits your needs, and let us take away the worry and stress so that you look wonderful on your wedding day.
    I already own a company called IT's TIME fitness and would love to keep in the same but if not possible I would like something unique that can be branch into different markets : events/TV/general public/ etc
    the slogan is “Look & Feel the Best on Your Big Day”
  • Posted by SteveByrneMarketing on 11/20/2012 at 10:30 PM Member
    Talk about timing, you revised your post at exactly the some second that I replied to the original. I'll give this some thought and come back later.
  • Posted by SteveByrneMarketing on 11/21/2012 at 1:13 AM Member
    Regarding:
    "In just one week on our intensive programme:
    You will gain physical endurance
    Shed unwanted pounds
    Tone up and detoxify
    Become healthier and
    See smooth beautiful skin"

    This is NOT a believable claim, give some credit for the intelligence of your target audience, it will take longer than a week to achieve these benefits. How are you REALLY going to differentiate your brand's offerings from your competition? Who is the competition? Who is your target audience?

    “Look & Feel the Best on Your Big Day” is a generic tagline, any of your competitors could use this tagline. What's unique about you?

    You already have a company and a brand "IT's TIME". Why add a new business now? How does the new business benefit from the existing company's branding?

    It seems you need to step back, do some more research and write a business/marketing plan as a road map for naming and tagline development.

    Hope this helps.
  • Posted on 11/21/2012 at 5:07 AM Author
    Dear Steve Byrne,

    Thank you for your feedback. Although we do have a Fitness company in London, we are now relocating to a small town. Our market research show us a gap in the market for delivering a complete service , including Specialised weight loss Massage, Nutrition and Fitness.

    In regards of : "In just one week on our intensive programme:
    You will gain physical endurance
    Shed unwanted pounds
    Tone up and detoxify
    Become healthier and
    See smooth beautiful skin"

    We have tested our programmes and the average weight loss ( sustainable weight loss ) is a healthy 2lbs a week, they can see their endurance and strength improve and their general health improve dramatically.

  • Posted by Moriarty on 11/21/2012 at 5:34 AM Member
    Dear Ahaf

    if I may add something here. Everyone is talking about your business and your clients in the abstract. This isn't an approach that does terribly well in advertising to new customers.

    I want to ask you what your experience of your "perfect" client would be. London is a big enough place to build a business on those close enough to being perfect clients alone - it will appeal to those that are less perfect too!

    My point is that you are selling to real people who have likes and dislikes. If you can let me know

    (1) What your favourite client would be like.
    (2) Their likes and dislikes.
    (3) Experiences with difficult clients

    This is so that you can work out for yourself who this kind of person is (and is not!). Both aspects are important as they will help define your business in the marketplace.

    In the mean time some suggestions:

    The Wedding Tone-Up Palace
    ... so you feel as fantastic as you look.
    ... feel fantastic, look fantastic.

    To your success,

    Moriarty xx
  • Posted on 11/21/2012 at 5:57 AM Author
    Thank you so much Moriarty,

    1.- Favourite clients- Men and women who are fun, have a sense of humour, like to joke and smile.
    Are open to new methods, teachings
    Are inquisitive and ask ‘why and how’
    Enjoy the process
    Celebrate victories and achievements, even little ones
    Encourage others and even say encouraging words to themselves
    Give it all they have.

    2.- Their likes: New ideas, fun and succeed in life. Open to suggestions and guidance. personal treatment-
    Their dislikes: coaches being pushy- changes -

    3.- Difficult clients: Some clients come just for trying a new experience and not for health related reason. they know everything, close-minded- negative about changes

    thank you
  • Posted by Moriarty on 11/21/2012 at 6:29 AM Accepted
    I wasn't getting much traction with what they like - well, this is extremely hard to define in any case. My point is that people aren't inspired by a victory, these are for governments. They might want to lose ten pounds in a week (= largely impossible dream) what they do want is to look and feel good.

    It will come with time, believe me. It does take looking out for.

    I will address your last paragraph. "Just coming for a new experience" - how can your tagline be phrased so that these people get the idea it is not for them?

    Wedding Tone-Up Palace
    ... where you are guided in toning up yourself (or somesuch).

    As to likes and dislikes, I meant something far more personal in your clients. All my best clients like Louis Armstrong ... the question is not that they do, but why!

    Moriarty xx
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