Know-How Exchange : Taglines/Names

My target audience is vegans, raw foodists, people who need to eat gluten free, those with food sensitivities, autistic kids who can't have dyes/chemicals and people who would like to eat more vegetables/healthier in general. The foods are devoid of chemicals, additives, preservatives so people who are concerned about that are part of my audience.

The food is made using raw veggies. Raw food is considered "living food" so using a word play on that could represent the product..

We came up with "Real Food" as one idea as it represents the product in a simple way and a huge concern among my target is that processed food is not real food but a "food like substance." I want to tell people they are getting a high quality, whole/real food product that is good for them.

I appreciate the comments thus far! I'm a chef, not a marketing person so thank you for your valuable input.

Here is something that may help with your creative ideas. My food product has proven medical benefits including high fiber (good for diabetics, gastrointestinal issues, lowers cholesterol, weight loss), contains antioxidants to prevent disease, is heart healthy, gut healthy, high in vitamins and minerals, contains "super foods" like Kale and Quinoa. There are 3 daily servings of veggies in each serving....

I want to imply that this is an all natural food that has a health benefit in the name and tagline.

Okay, you're a chef. That is a stand-out point in itself. Most people in the biz haven't a clue about food, they only sell it.

Don't worry about marketing, listening to the needs of your customers will have precisely the same effect - if not more.

The problem you face is that everyone has "Raw food" "Vegan food" "Organic Food" and the rest. You need something that makes you stand out.

You also have a good mirror for your business: it isn't filled with nasty commercial junk like mechanically retrieved vegetable products.

"Just vegetables and nothing else. Guaranteed"
"Made by a chef who loves eating good food too"
"Only vegetables. A few herbs. No artificials."

PS Did you know that a study took a school for 3 months and had them on a no-additive diet (no "E" number funny stuff). Behaviour, learning and just about everything went up 30%?? Oh, and a farmer can choose the colour of their egg yolks from the feed lists, they have the dyes for the egg yolks included.