Know-How Exchange : Taglines/Names

Good morning

There is a really good way to sort out your advertising - and that is to imagine your perfect client. Doing this will appeal to a whole segment of the community you want to serve.

There is another advantage to this as well: your advertising will almost write itself. Another tip is to work out who you don't deal with because that will put your actual business into perspective.

In the mean time

"Fed Up with all that admin? Cloud solutions from the Admin VA"

(I presume you are using cloud technology).

"Snowed under? Get your papers off! Virtual Assistants get admin sorted."

Let us know what you think.

To your success,

Moriarty xx

Thank you very much. Yes, that is good advice.
I haven't started with cloud yet but it is on my list of things to organise.
I will be dealing with small businesses I am aiming for builders, decorators, plumbers etc. I will not be aiming for the larger organisations.

Thank you for your suggestions.

Kind regards
Lisa

Small Business Expert Assistance

Do you know that builders, decorators, and plumbers need your services and do you know they see the value in working with you?

If not, your messaging needs to make these points and it needs to align the benefits of the services you offer.

Thank you for taking the time to answer my question. Yes I have done my market research, I would just like something catchy as a slogan to first get peoples attention.

Thank you very much for all answers I am taking on board all suggestions and advice.

Kind regards
Lisa

Lisa

I would like to ask you not about the type of business you are dealing with, you will be dealing with people who are in business.

I know because we ran a building firm for years - and I worked myself as a self-employed furniture maker when I split with my ex.

So what I want to know is what kind of person you get along well with. Because some people will be unappreciative at best, and finding the right kind of client will mean that you get fewer of them.

If you can imagine them first and their business second it will make your life - and your advertising - a great deal easier.

My second point is what will you offer them? Remember that many of them - like my ex - have wives who can do all the bookwork. Which is how I got involved in the first place. Why should someone choose you when everybody offers "admin solutions to daily office tasks" and the rest. Many of your potential clients will simply say "fine" and look at the next website service offering the same sort of stuff.

Put bluntly, you need to differentiate yourself in what is a crowded market full of automatic systems that do things you can without the cost or bother of having to have a wife! (Which is how my ex saw it ;-) )

Sorting out a few details like this and your copy and taglines jump out at you!

Hope this helps,
Moriarty xx

Since you have done the market research, perhaps you can share the relevant findings with us.

What is the most important benefit the target audience wants? What words do they use when they express it? Where does the target audience live? (Is VA for Virginia? If so, do you serve the entire state?)

Then, what makes you different from, and better than the other virtual assistants serving your market? Why would someone in your target audience want what you're offering? What is your unique positioning benefit?

Finally, how do you expect your target audience to find you? What will they be looking for when they come across your tagline?

Oh, and how are you going to evaluate our suggested taglines? What are the criteria for picking a winner? What is it you want the tagline to do for you? What should it communicate?

It's much less about catchyness and far more about relevance.

Thank you for all your advice and I understand what you are saying. But the virtual VA assistant service isn't as well established in the UK as in the US and it isn't a saturated market. The VA businesses around here are doing very well as there is a high demand. I have the extra advantage of being able to do digital work as well.
Thank you for all your advice.