Know-How Exchange : Taglines/Names

Can you tell us anything you do that differentiates your jewelry from all the rest of the healing stones/healing jewelry market? This will help your tagline be effective in helping you stand out.

"Find harmony with your earth stone"
Your Earth Stone helps you find heavenly harmony

Any good? Moriarty

Moriarty:
Each piece includes a short paragraph about stones being made of energy, emitting vibrations that influence a specific area of the body, then each piece includes a card with the name of the specific stone (or stones) in it, and information about the properties of that stone, for example, "X" stone promotes a positive attitude, providing courage in times of hardship, etc. I have seen different stones online, but the reaction I have received is that people like to have the information to keep, so the cards that come with the jewelry are very important. The jewelry is simple, classic, and is worn by teens and mature women alike.

Hi there

personally, I see the market for healing stones and jewelry as being packed tight with information and sellers. Now you have dealt with people who have given you reactions to your work - is there anything they found they liked in you that nobody else does? My feelings are that supplying a card wouldn't be enough - now, have you written a book about this subject for example? Are you yourself a therapist who can use these in your practice?

Perhaps you could tie them into something like the Bach Flower Remedies. Oh, and no few minerals are used in homeopathy too, the moreso in Anthroposophic medicinal practice (including their vetinary practices).

M

No, I'm not a therapist nor an author. This is a hobby and interest of mine.

I'm not getting much traction here, am I? Is there anything you can tell me about you, your customers or your business that will set it apart from the crush on Google's first seven pages? Because without that your work will be 10x harder. Sure, differentiating yourself will lead to fewer visitors, but they will buy better and that means you have a business - and this element is also something that would work well with paid advertising making it effective to buy your leads. Effective advertising is panoramic.

M