Question

Topic: Taglines/Names

Brand Name For A Real Estate Company

Posted by Anonymous on 12/14/2012 at 12:20 AM ET 25 Points
Hi We are a vibrant , young company promoted by professionals , with a mission of providing functional, affordable and aesthetic designs ( more importance for designs ) , we invite names for this new project . conveying pride, joy, achievement of a dream . <br /><br />We request a modern vibrant names with a tag line

Target audience is serious and affluent investors with a age of 28 to 45 years .
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RESPONSES

  • Posted by SteveByrneMarketing on 12/14/2012 at 1:33 AM Accepted
    So you're saying ... vibrant, young, functional, affordable, aesthetic designs, conveying pride, joy, achievement of a dream? And you are targeting serious and affluent investors with a age of 28 to 45 years?

    You have a credibility problem and a communications problem. Your target audience will recognize a bunch of completely meaningless adjectives and statements. Give them some credit for being thinkers. Now, how would you describe your situation with a meaningful executive summary of your professional planning process?
  • Posted by Jay Hamilton-Roth on 12/14/2012 at 8:25 AM Accepted
    What's the connection between your Real Estate company and "providing functional, affordable and aesthetic designs"? Where are you located? Why would someone choose to work with you?
  • Posted by Gary Bloomer on 12/15/2012 at 2:48 PM Accepted
    What—EXACTLY—do you mean when you say you're looking for a name that's "modern and vibrant"?
    Every age, of its time, is "modern". Vibrant how? You're promoted by professionals? What KIND of professionals?
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