Question

Topic: Taglines/Names

Consignment Store Slogan

Posted by Anonymous on 1/12/2013 at 11:05 PM ET 50 Points
I have a consignment store called PLUS SOME that specializes in PLUS sized clothing for women and men but we also carry SOME furniture, decor and local arts and crafts. I am looking for a slogan to use. Right now I am leaning towards a play on "plus" and "some/sum" by using the word "add". I am open to all suggestions though! Thanks in advance!
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RESPONSES

  • Posted by Moriarty on 1/13/2013 at 3:07 AM Accepted
    Adding style and grace to plus sizes

    Style for larger than life people

    The bigger the better!

    M xx
  • Posted by Jay Hamilton-Roth on 1/13/2013 at 9:00 AM Accepted
    Since your store name doesn't give a clue what you're selling, your tagline should probably make it obvious. For example: Consigning Larger Clothing + Arts & Crafts
  • Posted on 1/13/2013 at 12:18 PM Accepted
    Phil is right. The more focused you are on one thing, the better able you (and we) will be at communicating a clear and compelling positioning benefit to just the right target audience. When you try to appeal to a broader audience, you guarantee you will be less effective in communicating to all of them.

    Why not just focus on serving plus-size women, and let them spread the word that you actually have things for plus-size men and non-plus-folks too? Or start a second business, with a different name and separate marketing budget, to serve the home furnishings crowd or local arts-and-crafts community.
  • Posted by art on 1/14/2013 at 10:52 AM Accepted
    Big and Beautiful Clothes & Furniture
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