Question

Topic: Taglines/Names

Title For "articles" Section Of Website

Posted by ojfranklin on 1/15/2013 at 7:01 PM ET 250 Points
We are revamping our website and need a new title for a section of our site that contains quasi scholarly articles that we have written to support our clients.<br /><br />This is not a discussion forum or simply a resources page, just a place to go and read articles that we have authored that are on topic for our clients. <br /><br />Some ideas we''ve had that we''re not happy with:<br />- White papers<br />- Community Forum (we can''t use the word forum since we don''t actually have a forum...just pdfs/articles)<br />- Publications<br />- Community knowledge exchange<br /><br />What you call this section of your site?
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RESPONSES

  • Posted by Gary Bloomer on 1/15/2013 at 7:44 PM Accepted
    I call this section of the site I'm currently creating on branding "Articles" because that's what each entry is: an article. Each article then becomes its own page and each page has a key phrase optimized title, and a key phrase to content ratio of no more than 3 percent.

    When people are looking to articles they respond to the type of content they're looking for: articles. Terms such as "white paper" and "PDF" slow down the communication process. Stick to what works.
    Newer, "fancier" titles are not necessarily better, nor are they more attractive.
  • Posted by Jay Hamilton-Roth on 1/16/2013 at 8:56 AM Member
    How about "Research"?
  • Posted by Moriarty on 1/16/2013 at 9:06 AM Member
    Enquiries
    Thoughts
    Results


    What words did you use when you described what you did for your clients when you undertook the work? That should give you a direction.
  • Posted by ojfranklin on 1/17/2013 at 2:44 PM Author
    Thank you each for your response.

    GARY:
    I like the cleanliness/clarity/simplicity of "ARTICLES", I'll bring this up to my partners.

    JAY:
    "RESEARCH" suggests a specific type of peer-reviewed article that we can't endorse.
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