Know-How Exchange : Taglines/Names

Do you want a catchy tagline that tells people that they need to outsource their software - only it tells them to outsource their software and when they remember it, go straight to your competition instead?

Because when taglines are vague and indistinct, that's what happens.

We need to know what you can do for the frustrated customer who can't get past catchy taglines and vague statements. They want facts. If you are to make an impression, we need facts and answers.

Over to you.

No, you don't. You might think you do but you're mistaken. Here's why:

Unless you're a 16-year old, teen heart throb pop star, "catchy" isn't a solid foundation on which to build any business proposition. A tag line, if you need one, which you probably don't, needs to wrap up a solid set of benefits in possibly no more than four words—four relevant words. The phrase "We're hip, happy chappies" could be said to be "catchy" but really, it adds nothing to any selling point, rendering it useless. Most tag lines are mindless, useless crap, little more than marketing filler dreamed up (or insisted on) by people who, in many cases, affect a knowledge of marketing but who in truth have little comprehension of the purposes or points of specific marketing elements.

What makes your start up software outsourcing platform different, better, bolder, more productive?
Without more detail from you about what you do and who you do it for no one on this forum can help you. The point of tag lines is that they be relevant, or inspirational, or benefit driven in some way.

Provide more detail—more "reasons why"—a tag line will help your clients and you'll gain more traction. If all you're looking for is a catchy tag line because you want one, but have no clear understanding of why you ant one, you might want to reassess your reasoning and your market stance.