Know-How Exchange : Taglines/Names

Why do you feel you need a tagline? What do you expect it to do for your business?

Taglines are useful when you have an important benefit you want to communicate that doesn't come across from the company name. They can help position you in the minds of your customers and prospective customers. Your message sounds like you mostly want to entertain folks or try to connect the name to an irrelevant logo. It's not clear why you would want to do this.

Perhaps you can tell us who your target audience is, where they live, how they select a travel agency, and what's important to them when they plan travel. Then think about the unique and important benefit you offer them. Why should they use your agency for booking their travel? What makes you different from, and better than, the dozens (or hundreds) of other travel agencies who would all like their business?

If we come up with a dozen taglines, how will you evaluate them and pick a winner? What are the criteria for selecting a tagline? If we have answers to these questions there's a good chance we can deliver what you want.