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Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Construction Company

Posted by tvvramarao on 1/24/2013 at 11:50 AM ET 25 Points
would like to start a construction company ( homes,commercial places etc..) We are struglling to find a easy to remember and really punch title for our company. We would like to build places with quality and honesty into it. Please suggest a GOOD NAME for our constrution company.<br />

  • Posted by Moriarty on 1/24/2013 at 5:11 PM Accepted
    You are struggling because you haven't thought about what you are doing from the perspective of your customer. Do this and 90% of your problems with names disappear.

    Where are you based, who do you serve and what is the one thing that the customer chooses you for that NOBODY else can do.

  • Posted on 1/26/2013 at 2:55 PM Accepted
    Your first step should be to determine - through objective market research - if there's a real existing need for the type of business you hope to start...rather than just a desire on your part to do so. If that need exists, your next step would be to develop a written business plan. It's much too early to be worrying about a name for your business, one you may never start because there's no need for it.
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