Question

Topic: Taglines/Names

Housecleaning Service Seeks New Tagline Feedback

Posted by grapheck on 1/25/2013 at 1:46 PM ET 250 Points
I own an established green housecleaning service in Denver and I'm wanting to roll out a new tagline. I think it's clever but am questioning wether it works grammatically. Also, i've gotten some feedback that is sounds a bit course. What do you think?
>> CLEAN YOU CAN EAT OFF <<
Thanks in advance for sharing your thoughts. I'm staring at a submission deadline for an ad this weekend. Eeeek!
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RESPONSES

  • Posted on 1/25/2013 at 3:57 PM Accepted
    I can't imagine that the tagline you're considering will add real value to your brand. What's the name of your company? What are you trying to communicate in the tagline? What tagline are you using now? Why do you want to change it?

    I think I'd sooner go with no tagline at all than use "Clean you can eat off." The line is almost gross. Who wants to eat off whatever it is you clean? I think it creates the wrong mental image.
  • Posted by Moriarty on 1/25/2013 at 4:28 PM Accepted
    You have a business.

    What do your customers say about you, what do they like - and do they eat off their floors?

    Because I don't.

    For this weekend, keep your current tagline! Good luck.

    for your followups, send out a round robin and ask your clients why they like you. Ask them what makes you special in what you do. That is the key to your tagline, and if you share it with us, we can develop it into something that you can really work with.

    M
  • Posted by Jay Hamilton-Roth on 1/25/2013 at 5:14 PM Accepted
    In my opinion, it's not good grammatically, and as others have mentioned, it's not a strong positive statement. If you want to play off "green", perhaps something like "Nature-Fresh Clean" could work for you, depending on the name of your business and your clientele's needs.
  • Posted by grapheck on 1/25/2013 at 7:56 PM Author
    Yeah... gross is obviously not what i'm shooting for. Good points. I am going to run with NO tagline for this ad.

    The name of my company is Housegreening (www.housegreening.com). I need a tag-line that helps to clarify what we do. (People often think we are in the landscaping or energy efficiency category.) We sponsor a number of local events/causes and our logo is often seen out of the context of our collateral. I need something succinct that will ride along with my logo nicely.

    The primary tag-line i've used in the past, "Housekeeping with a conscience", has been compromised by another local service named Clean Conscience. One other line i've used is "Changing the color of housekeeping." I like the concept of it but feel it's too long for this application. I used it as a title for a press release.

    I know to most it would make sense that we use descriptive words like eco, natural, healthy. It all feels like it's been said before. The word "green" is already in our name. I'd like to reenforce it with something that says what we do (clean houses) and creates a sense of excitement about working with us. That's what I was shooting for with "Clean you can eat off." I'm not afraid to push people's buttons. I don't want to make them gag though.

    Our clients love most that we use DIY methods and solutions to clean their home. Next they love that we:
    hire intelligent workers (Greeners) that care about their home
    are consistent with their Greener and our service
    clearly communicate and listen to them
    create a custom task rotation for their home
    make doing business with us easy and predictable
    share our knowledge about green cleaning

    I really appreciate your attention. As a recovering graphic artist, I write and produce all of our collateral myself. I'm pretty happy with the work i've done but I long for the day when I can hire some real creative guns to work my brand over. Not in the budget this year i'm afraid.

    ~michael

    PS :: Forgive the condition of my website. I have a large revamp in the works. :-)
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