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Topic: Branding

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This question has been answered, and points have been awarded.

Logo ?

Posted by Anonymous on 125 Points
Hi, Everyone,

I have one last question. I would like to have a logo designed for the custom equestrian riding apparel business to go on my clothing labels

I had a logo designed a while ago for custom designed clothing business, we sew onto the clothing we create.
It's on the stationary and business cards. It came out very nice and simple, no distraction from the name.

Let me know what you think.

  • Posted by mgoodman on Moderator
    Sounds like a good idea to me. If you're happy with the logo you have for your current business, perhaps you can use the same graphic designer for your equestrian logo. Or if you want a new/different designer there are several on this forum who are designers or who know/work with designers.

    As mentioned before, a specific and tight Creative Brief is a prerequisite for dealing with professional designers (and others who provide creative services) if you want to remove a lot of the subjectivity and lay the foundation for a good working relationship.
  • Posted by Jay Hamilton-Roth on Accepted
    It also makes sense from a branding perspective. Everything you produce has your label/logo, and it serves as a calling card to advertise you to prospective customers (after they see the logo on someone else's clothing).
  • Posted on Author
    The logo company I chose to design my logo did a beautiful job of designing the logo and I've gotten many compliments from my customer's and people I had my cards to. I will present the same design to them and see if they can incorporate the same idea into the custom equestrian side.

    I design and create clothing . I am not qualified to be a logo graphic person if it is what they are describe as. I can see from a creative perspective where they can design a logo similar to the logo designed around the custom designed clothing name. It's very pleasing and blends well without distraction. lots of compliments . I Iike the logo company I've dealt with in the past. It took two months of unlimited revisions of the logos until we were happy with the final revision.
    I want to assure everyone at MarketPros, we are in it to win it, the creavtive specs is the creme del la creme and nothing will stop us.

    Best regards,

  • Posted by Moriarty on Member
    As an afterthought, you could have one of those nametapes that the seriously posh tailors put on the sleeves of their jackets. The sort of thing that should be snipped off - only now Japanese businessmen keep them on as a sign of their wealth!

    Have fun. M xx
  • Posted by Moriarty on Member
    Oh, and I never had a qualification to work as an industrial designer - I came along at a time when they couldn't get anybody who could do it, certifications or not. I struggled, fitted in and stayed around. All by the merest of chances. The best job I ever had. (when I was there there were eight of us).
  • Posted on Author
    A well tailored suit speaks for itself, the nametape looks to me as if someone forgot to snip the label off. Maybe if you look closer you may find the pricetag, still on. I studied fashion design, it did not teach us how to sew correctly.
    I had to learn from apprenticing with the master tailors and seamstresses in Boston, Ma. I learned through trial an error. Handstitching those bound buttonholes on an expensive suit was a real challenge. I must have been sent back to the drawing board more than well over 10 times.

    Now a question regarding the creative specs I've been working on needs to be tweaked and rewritten any suggestions on a creative writer. Does webdesigners design sites only.?
  • Posted by Moriarty on Member
    "I studied fashion design, it did not teach us how to sew correctly. " - I can believe that. I have seen so many designers who haven't a clue - so many professionally qualified marketers who just don't get it - and on and on and on. I had to laugh it is so true! Oh, and my mum taught me how to do buttonhole stitch, and getting it right is really tough.

    I learned my design from the guy who went on to kick-ass at Mercedes and the result was the styling for the A Class - which still looks pretty cool today. The things he taught me put me in good stead as a marketer too.

    Now: you are a seamstress. That means you see things in suits that others don't. What you need to do is see these things from your client's point of view. Because I agree about the labels - the point was that the Japanese saw them as a mark of distinction, not realizing they were offending their tailors. It would not surprise me if there is a Japanese gentleman wandering around Osaka or Nagoya with a price tag hanging down from the back of his suit to show just how much he paid for it. (= spare me!!)

    Usually webdesigners only do web design, webdesign is stuffed to the gunwales with geeks. Geeks are notorious for thinking everybody is a geek and treating them in a like manner. You need a copywriter. You have what it takes to inspire all but the dullest of the breed, so finding one shouldn't be too hard. There used to be a page where you could offer work only it disappeared with the last update of their site. I know no more.

    Hope this helps M xx

  • Posted on Author
    You are correct, classic styles are always in fashion, they really never go out of style and yes the A-class mercedes still looks good today.

    Speaking of custom suits, a clients was taking his wife to China for vacation, he was so excited. He said he had heard so much about the tailors in China, where you can have a suit made within two days, which is possible and was very cheaply priced. Well he did have the suit made.

    One day he stopped in my studio to show me his custom made china suit. He wanted my opinion as to the fit of the jacket and slacks, well as soon as I saw it hanging on a the hanger there was something about the jacket, the length of it look shorter then it should be and I could see an oriental flair. The suit was made for another body shape not his. He was very unhappy with it.

    I asked him why did he not say something when he picked up the suit from the tailor. He said they pretended not to understand him and he had paid in advance.

    I did everything I could to keep from laughing out loud. He asked if there was anything I could do to make it look right, unfortunately I could not help the suit. Lesson learned,he got what he paid for.

    As for a web designer, I sought of thought from speaking to several, copyrighting was not their forte, even though some pretend they can do it all. I will research someone to do the copywriting and get referrals.

    I also want everyone to know I check out some of the questions and answer on your site. and I'll tell you I get alot of laughs out of the some of questions and anwers.

    Keep up the good work, and Thanks again.

  • Posted by Moriarty on Member
    I can believe what you say about the Chinese tailor. My guess is that he wasn't anywhere near Hong Kong where silk suits are done to a more European style (mind you, they've had the practice). Having said that, he did at least learn from the experience? Sometimes a mistake like that can stop him buying in a ship load of Chinese stuff without checking ... I've seen it done ... oh, and tailors can't get away with not understanding. My Cantonese is good enough to understand what they aren't understanding!

    Have fun and success! M xx

  • Posted on Author
    Thank you, if I have anymore questions I will be in touch.

  • Posted by Moriarty on Member
    You may get a better response for your copywriting brief if you open a new question (I don't know how many points you have up your sleeves). Most commenters don't answer once something has been closed. M xx
  • Posted on Author
    Hi M,
    To be honest with you I haven't paid any attention to points, I'm just asking questions and getting the answers I seeking.
    I'm noticing only now that you mentioned it. I have nothing up my sleeves. I'm too busy searching for a copywriter and running my business. Although did find one on thea website and received an email back, she has an idea, of course she'll wants me to send additonal information. We have another phone consultation next week to decide what my step will be if I decide she is the right fit.. In the meantime, I'm gathering the information I'll need to present, when necessary.
    I have a webdesigner nearby whom I have worked with in the past and I may hire her again.. I sent her an email to her this evening with my request, waiting to her from her.

    Choosing a copywriter off the internet is a little scary, when I'm not familiar with them at all.
    This person (copywriter) is located in Connecticut, I'm in Massachusetts.

    I'm not sure what to do,I'll continue to search in the dark, unless I can get a referral, I do not want to pick from a list of unknowns.

    Thank you,
  • Posted on Author
    Hi, M
    What are points anyway, and what can I do with them. Can they help me find a copywriter if I accumulate how many? Nothing up my sleeves except questions.

    All the best,

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