Question

Topic: Taglines/Names

Abatement (asbestos Commercial Flooring)

Posted by sandi.sprint on 250 Points
I will be a subcontractor and my focus is Abatement - State certified in Asbestos and my target will be for contractors/companies who have commercial flooring with Asbestos to be disposed of per OSHA and State Laws. I still need a name for my company, some key words that could be used are- <br />**National Flooring Equipment-Ride on Machines (extreme turn around time)<br /><br />Enviro-Abatement<br />Environmental<br />State Certified<br />OSHA<br /><br />I need to stand out from the rest and as far away from something like- Bobs Abatement-BORING! I want them to be able to Say, Spell, Write and Remember the name of my company. It would be nice to have a description of my company in the name- For example: Protect(ion) could be Protech and that would be fantastic. <br /><br />I was also thinking of something opposite.. anyone and everyone hates Abatement because it cost so much money to have done, so why not advertise the way they are thinking? They have down time, lost hours, deadlines are pushed back further, parts of the building are under quarantine. I'm at my wits end.<br /><br />Thank You
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RESPONSES

  • Posted on Accepted
    Since your target audience is all familiar with the category, you can/should include the unique benefit you offer -- fast/low downtime -- in either the name or the tagline. You don't have to do any missionary work, convincing them that they need remediation. You can simply identify your niche and your uniqueness.

    AbestosGone Remediation
    Fast. Certified. OSHA Compliant.
  • Posted by Jay Hamilton-Roth on Member
    No More Asbestos
    Asbestos Be Gone
  • Posted by Moriarty on Member
    No More Mr. Nasty. Asbestos removal by Mr Nice.

    No More Nastiness. Asbestos Removal by Clean Men.


  • Posted by sandi.sprint on Author
    Dear Moriarty,

    How nice and simple life must be for you that everything and everybody fits into a neat little category.

    Sincerely,

    Sandi
  • Posted by Moriarty on Member
    Don't worry about me, Sandi. I've been in the business.
  • Posted by sandi.sprint on Author
    Thank You for your time and great ideas!

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