Question

Topic: Taglines/Names

Karma Connection Consignment Finesse Tag Line?

Posted by Anonymous on 2/3/2013 at 1:22 PM ET 250 Points
I run a small upscale consignment shop that offers everything from family clothing (every gender and age), household items, toys, small furniture, home decor, jewelry, sportswear, new gift items and much more."Karma" sort of translates to "what goes around; comes around". <br /><br />I would like something with more finesse that would encompass all the pre-owned items in a positive light. I don''''t want the tag line to sound like a thrift or second-hand shop. <br /><br />
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  • Posted on 2/3/2013 at 2:44 PM Accepted
    Is the name of the business "Karma Connection Consignment Finesse?" If so, that's quite a mouthful (10 syllables!). And it's not clear what "connection" and "finesse" contribute to the communication.

    For your tagline, we'll need a bit more information. Who is the target audience? Where? How will they learn about your business?

    What do you want the tagline to communicate that isn't already in the name? Why do you feel you need a tagline?
  • Posted by Moriarty on 2/3/2013 at 3:58 PM Accepted
    Quality goods that need new homes?

    Because you aren't in the antiques/repro market. Which is a sort of wasteland between two niches. How would you define it to those who don't have the money for an antique - and don't like the idea of second hand??
  • Posted by Jay Hamilton-Roth on 2/3/2013 at 4:19 PM Accepted
    Quality at a Fraction Of The Price
    Buy More For Less
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