Question

Topic: Taglines/Names

Tagline Or Slogan Needed For Online Business

Posted by Anonymous on 2/3/2013 at 2:23 PM ET 250 Points
I am in the process of starting a online retail business for baby clothes and baby items for mommy and baby. Im in need of a slogan/tagline to help get me started. My business name is Rock'n tots boutique.
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RESPONSES

  • Posted on 2/3/2013 at 2:54 PM Moderator
    What do you want to communicate with the tagline that isn't already communicated with the name? What's special and unique about your business? What benefit will your customers realize that they can't get with one of the other hundreds of sites that cater to this market?

    Taglines are a great way to explain a name that doesn't do a particularly good job of doing so (like "Jane's Place," for example), or of extending the name/benefit to include an emotional payoff for the target audience (i.e., an end-benefit).

    What's the objective in your case? How will you know when we come up with a great tagline? What are the criteria for picking a winner?
  • Posted by Moriarty on 2/3/2013 at 4:02 PM Accepted
    Following the above, your tagline will be the more effective if it is specific. To you, where you live, what you do, what is special about you, what is special about your clients, and so on ... because with 100,000 possible choices, people won't know what to choose. Being really specific will tell them "thank goodness, we've finally found it!!"

    M xx

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