Question

Topic: Taglines/Names

Create A Brand

Posted by ambani_kalpesh on 2/4/2013 at 8:15 AM ET 200 Points
i am starting a new one stop shop for printing needs. need help to describe everything in three or four words or a synonym to one stop shop, as my brand. something which is direct and simple.
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RESPONSES

  • Posted by Moriarty on 2/4/2013 at 8:26 AM Accepted
    Branding is expensive. Don't think Nike, think how much it must have cost to get that name branded across the world.

    Take a look at the question below yours and go through the questions as if they were aimed at you. The more targeted your advertising, the better it will be. That is to say, economic.

    M xx
  • Posted on 2/4/2013 at 8:27 AM Accepted
    Where? Who is the primary target audience? When you refer to a "one stop shop for printing needs," what exactly is included? Are you a printer, do you service printers, or do you sell printing supplies and equipment? Or something else altogether? Do you have a 3D printer, or is that not part of a "one stop shop for printing needs?"
  • Posted by Gary Bloomer on 2/4/2013 at 7:09 PM Accepted
    I'm afraid a name is not a brand. And I agree with Phil, and for the same reasons (26 years working
    with all kinds of printers, not one of which has ever demonstrated that can do EVERYTHING. If I
    come to you and need die cut, foil blocked, blind embossed, de-bossed, UV spot varnished, letterpress business cards with a perforated tear off strip, all of which is printed on demand, with different text on each card, and printed on walnut veneer, can you deliver?
  • Posted by ambani_kalpesh on 2/5/2013 at 7:41 AM Author
    my audience is the companies or corporates who would go to one place for all their printing needs i am printer. and yes i can die cut, foil blocked, blind embossed, de-bossed, UV spot varnished, letterpress business cards with a perforated tear off strip, all of which is printed on demand, with different text on each card and do much more with paper.
    i want a name which can give a ans to all the needs (like print on demand (POD), which is already registered)
  • Posted by Moriarty on 2/5/2013 at 7:52 AM Member
    I appreciate your needing a name. Only, our problem is that you are doing the self same thing as any number of other businesses who are competing in exactly the same marketplace.

    Now there is nothing wrong with this - the problem is that getting noticed in amongst this kerfuffle is not easy - and it will be very expensive.

    My question to you is this: what do you do that the others don't. This won't be easy to spot, it will mean life or death to your advertising budget.

    I speak as one who had oak veneer calling cards. All hand printed. Now that was something special, no other furniture maker had anything like it.

    In the mean time

    Print for you. Everything under one roof at the lowest price
    We Print. We print everything you need. Lowest prices guaranteed.
  • Posted by SteveByrneMarketing on 2/11/2013 at 2:40 AM Member
    Turnkey Print Shop
    One Stop For Everything You Need
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