Know-How Exchange : Taglines/Names

You have a real problem: most people don't go crossing roads thinking about health insurance, they are thinking about the meeting they are going to in the office in front of them.

The bus always takes them by surprise.

That the health insurers know this doesn't stop the public crossing roads without thought. That's why most small businesses haven't backed up their records. You are in the same bracket.

Most of the best marketing strategies focus on the itch that is being scratched. Your problem is that it's only being scratched by the time it's too late.

I'm sure the others (especially Jay) will come up with better ones, how about -

securing your power before it goes phut
will you risk losing all that data*? [*or whatever your systems back up]
ensuring continuity
making sure your systems are great when everything else isn't.


I'll have a think too. Can you offer any kind of guarantee for your service? This too might make people think about the risks (= you guarantee against certain risks. Ones you know you can easily cover yet are frequently overlooked).

Guaranteed peace of mind
guarantees continuity
your systems backed up or your money back (I'll bet you can get insurance on this)
national coverage, personal service.

Any good?? Moriarty.

What's the name of your company (we don't want to repeat any of these words unnecessarily)?
Who's your target audience: where are they located, why do they choose your products, their organization's size, etc.?
Why/when do people purchase from you?

Hi Jay,

Our name is Unified Power.. our customers are data centers, hospitals, telecommunication companies, banks, and other organizations who would experience severe business interruption with the loss of power. Unfortunately, they usually call us when they have a problem.. we are trying to change that. We target both smaller regional and larger national customers. Thanks!