Question

Topic: Taglines/Names

Business Name For Women's Clothing Store

Posted by jacquelynpineda on 2/5/2013 at 5:59 PM ET 125 Points
I am going to be opening a women's plus size clothing store. My future goal is to be able to sell women's clothing of all sizes. I would like a name for the business. It is going to be a $10 dollar or less price point. The store is located in Northern California, near Yuba City and Marysville. I would like to also use the name as a domain for the online store portion of the business. If I could have the price point incorporated into the business name, that would be great. The area of the store is a low to moderate income population, in case this makes a difference.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/5/2013 at 7:24 PM Member
    What is the most important part of your business: the $10 or less price, women's clothing size/selection, or some additional services? If you focus only on price, then if you want to offer something more "pricey", it likely won't be received well. If you focus only on plus size clothing, then offering "all sizes" will be problematic. Who's likely to purchase from you (and why)?
  • Posted by jacquelynpineda on 2/5/2013 at 7:50 PM Author
    The most important part of my business is the price point-10 dollars or less. I don't plan on offering clothing above this price. I have defined my target customer base is plus size women between the ages of 18-35 and low to moderate income level. I will be selling trendy but affordable clothing-casual wear, formal wear, career wear lingerie, and accessories.
    My customers will come to my store mainly for the price point, but also for the quality clothing available at this price. I will consistently keep bringing in different but trendy styles while maintaining the quality and price. I will also be the only other clothing store available in the immediate area besides Walmart, offering another option but affordable one.
    Hope this helps to explain a bit more.
  • Posted by Moriarty on 2/6/2013 at 3:15 AM Accepted
    Okay, you have a real problem. Tackling the big guys head on won't be easy. It won't be that hard either - it will take a lot of imagination and guts. Walmart is a big institution, and they do things by their book. So look at what they aren't doing.

    Big Betty's Affordable.
    Outsize Discount
    Oversized Discounts

    Two thoughts: there aren't any other stores because Walmart has starved them out of town. Don't be one of them. Secondly, what do you do when someone opens Tricia's $5 Discount store?

    Work these out in advance and you might stand a chance. Wish you well. M xxx
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