Question

Topic: Taglines/Names

Tagline Ideas For Office Furniture Manufacture

Posted by Anonymous on 2/6/2013 at 2:51 PM ET 250 Points
I am trying to develop a tagline for a new campaign for an office furniture manufacture. The client is wanting the tagline to be memorable but to have focus on the people rather than the product itself. I have a list of about 4 pages of possible ideas I've been throwing around in my head. Playing off of words like complementing, space, place, ect. The tagline should focus on the benefits of the furniture in the office place such as inspiring collaboration and productivity. The furniture itself is unique because it can continually adapt to growth and change.

The focus needs to be the human element. How having the right furniture in the right space will create the perfect environment. I am just really trying to focus on the importance of the people.

Unfortunately for me, I am the only copy guy where I work so I don't really have anyone to collaborate with. Let me know what you think!
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RESPONSES

  • Posted by Moriarty on 2/6/2013 at 3:24 PM Accepted
    Making business people comfortable in their work
    Continually adapting to human needs
    Continually adapting to business needs
    Inspiring business people in their work
    Furniture that inspires business people
    Furniture that inspires business

    What do you think? Moriarty xx
  • Posted on 2/6/2013 at 4:00 PM Accepted
    You can always collaborate with your office furniture. :)

    Or you can create a tongue-in-cheek campaign based around the "partnership" a person has with his/her office furniture. "My desk and chair contribute as much to the business as I do. For example, my chair came up with a neat new strategy, and my desk developed the marketing plan. All I had to do is write it down and get management approval. Oh, and my file cabinet is very creative. Can we all get a raise?"
  • Posted by Jay Hamilton-Roth on 2/6/2013 at 4:08 PM Accepted
    Is Your Office Furniture Organic? (e.g., Can you grow new teams with existing furniture? Can your employees adjust their environment to be more efficient?)
  • Posted on 2/7/2013 at 10:36 AM Author
    No the furniture is not made organic. Here are some ideas:

    Complementing Space for the Collaborative Place.

    Creating places. Complementing spaces.

    Solving the work place puzzle, piece by piece.

    Creating peace one piece at a time.

    Transforming the work place into working space.

    Thoughts? Ideas? Comments?
  • Posted by Moriarty on 2/7/2013 at 11:52 AM Member
    Makes your space work for you.

    space transforming furniture.

    From emptiness to effect. Furniture that functions.

    Making open plan offices into beehives.

    Open plan Open furniture Effective people.

    Now when it comes to creativity, don't focus on the answer to a question. Focus on the question. I guarantee it will put a bomb under your copy.

    Too little space? Or the wrong furniture? Office solutions

    and so on ... M xxx
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