Taglines/Names - Names for a wellnes program for an Orthopedic offi from iamrons: MarketingProfs Question 40849

Topic: Taglines/Names

Names For A Wellnes Program For An Orthopedic Offi

Posted by iamrons on 2/13/2013 at 9:43 AM ET 250 Points

We are starting a wellness program at our Orthopedic office and I need ideas for a name for our program. Have any ideas?

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Posted on 2/13/2013 at 9:49 AM Accepted

Who is your target audience? And what's the objective of the program? How will you know if it is successful or not?

And what benefit are you promising your target audience? How will THEY know if the wellness program is working for them?
Posted by Moriarty on 2/13/2013 at 9:53 AM Accepted

Oh, and what doesn't it do? That's as important as what it does.
Posted by iamrons on 2/13/2013 at 1:16 PM Author

I am targeting the employees of our office. We just started a wellness program in our company to raise the level of health for all employees. We will have exercise classes, nutritionist, and informational classes.
Posted by Moriarty on 2/13/2013 at 1:24 PM Member

What can you do for those people who don't know that they need to get fit? Targeting fitness doesn't always include those who actually need to think about getting fit.

My new partner is a good example. He has spent the last 30 years sitting at a desk imagining himself fit (or at least healthy since he wasn't unhealthy - not ill). Only when out on our bicycles it is immediately clear that me (unfit) is fit and he is not.

With this you should be able to target the people who will really benefit from what you have to offer - and the people who enjoy jumping about would come anyway.
Posted by Jay Hamilton-Roth on 2/13/2013 at 10:18 PM Accepted

Let's Get Fit (Together)!
Rx For A Healthy Life
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