Question

Topic: Taglines/Names

Finding Hotel Tagline

Posted by Anonymous on 2/16/2013 at 1:12 AM ET 250 Points
Hey guys, I am currently working on a project. A Hotel in downtown Bangkok. The name of the hotel is Hotel icon.

I am trying to come up with a fun tagline for the hotel which that will be easy to remember and go along well with the hotel.

The hotel is based in the central area of Bangkok where all the actions happen. It is in Sukhumvit, a residential area, CBD by day and a place for partying by night.

It would be great if you can share some of you ideas for a great tagline for Hotel icon!
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RESPONSES

  • Posted by SteveByrneMarketing on 2/16/2013 at 3:06 AM Accepted
    Hotel Icon

    1) Quintessential Bangkok! Day & Night

    2) Quintessential Bangkok By Day & Night
  • Posted by Moriarty on 2/16/2013 at 3:19 AM Accepted
    Sawadi-ka! (With a wai, of course. I am now feeling homesick).

    There are a lot of hotels in your area. What makes yours special? Most of them offer a clean room, good food and lovely people.. Which is what most people expect in Bangkok. Only for a tagline something needs to be special. It doesn't need to be much, often isn't. That doesn't make it any less important to the visitors who like this special element of your service.

    In the mean time:

    Bangkok in comfort and the party's downstairs.
    A comfy hotel in the streets where the parties happen.

    Any good? M
  • Posted by Jay Hamilton-Roth on 2/16/2013 at 8:00 AM Accepted
    Since there are other hotels in the same area, what will distinguish this hotel from the others?
    Who is likely to be your frequent guests? Why? When?
  • Posted on 2/16/2013 at 8:27 AM Author
    The difference between this hotel as compared to our competitors are the facilities that we provide. We have a rooftop infinity pool with a pool bar and roof top restaurant. Our 4 star hotel customize our services to cater to all of our guests no matter where they are from. A modern design and look with a touch of Thai service and Thai culture presented in the hotel.

    There are 8 other hotels in the same soi, however, 4 are big hotels and 4 are small boutique hotel where guests either are restricted from being themselves in the hotel or the hotel is too small for them to spend their time.

    Our main purpose is to make sure that the guests feels welcomed and as comfortable at the hotel as much as possible.

    So I am looking for a tagline for the hotel that will help me translate what we are thriving for to our guests via a tagline that is easy for them to reply and speaks directly to them of what we are offering.

    Our main target would be European and Asian young adults.

    I hope this helps.
  • Posted by Jay Hamilton-Roth on 2/16/2013 at 9:36 AM Member
    Live It Up
    In The Heart of Fun
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