Question

Topic: Taglines/Names

Business Name

Posted by lucpquirion on 2/19/2013 at 6:13 PM ET 25 Points
I live in Vermont and am starting a kettle corn business.I would like to use Vermont in it.Any ideas??
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  • Posted by lucpquirion on 2/19/2013 at 6:14 PM Author
    Please help
  • Posted by SteveByrneMarketing on 2/19/2013 at 6:44 PM Accepted
    From what you have provided, "Vermont Kettle Corn" would work. However, the domain/website of https://vermontkettlecorn.com/ is already taken.

    We need more info. How are you different/better than what's offered on the above link? who is your perfect target customer? where are they? why does this marketing niche need another competitor?
  • Posted by lucpquirion on 2/19/2013 at 7:22 PM Author
    Our customer's are from all ages. We are going to carry 6 different recipes. With apple caramel being our signature series.we plan on being very health conscious using the lowest fat oils the absolute very best corn. Heart healthy. Having researched the market it is by far from being saturated.and has room for competition. Even with a staggering economy in my research I have found that even during the great depression people managed to find change for a snack. And kettle corn was it. Vermont is a very health conscious state and kettle corn is very healthy . Thank you for helping find a name.
  • Posted on 2/19/2013 at 7:40 PM Accepted
    Let's try again. Who exactly is your target audience? There are more than 7 billion people who are "from all ages." You can't afford to reach them all. You need to focus in on a very narrow market that you can realistically reach and serve.

    And how do you expect your target audience to find you? Do you have a marketing strategy?

    The name needs to appeal to your target audience. Once we know who is in that audience, we can begin to zero in on a name.

    It sounds like you've done some research already. Can you share some of the findings with us? Who is the most likely purchaser? Where do they live? Have they tried kettle corn before, or are they just searching for a healthy snack? What other products do they buy/use? Do they buy mostly for themselves, or mostly for other family members?

    We need to really get to know the target audience if we're going to come up with a good name for you.
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