Question

Topic: Taglines/Names

New Tagline For Construction Company

Posted by gfurley on 2/26/2013 at 11:46 AM ET 250 Points
We are a small, family run construction company and general contractor that has been in business "serving the infrastructure needs of Baltimore" since 1885. Constructing and maintaining aging infrastructure (roads, highways, lots, etc). Construction and material supply are our two main business focuses - we sell asphalt, recycle materials, stone, etc. We also like to highlight our focus on safety as much as possible.

Currently, we are trying to update our tagline. We have used many over the last few years in a massive re-branding effort and have not found one we particularly like. Any help or suggestions would be highly appreciated...I feel like my creativity is at an all time low with this project!

Our website is pflanigan.com, and if there are any other questions, I am happy to answer!


Previous Tag Lines or slogans we've used...
Transportation Infrastructure Construction (current)
Traditions. Expertise. On-time. On-Budget.
Our Tradition of innovation keeps our focus on the future.
Changing the way people drive...green from the ground up.
Building the future with progressive sustainability.

As you can see, they are all kind of wordy.

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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/26/2013 at 1:30 PM Accepted
    (Re)Building Baltimore Since 1885
    Baltimore's Trusted Construction & Material Supplier
  • Posted by Moriarty on 2/26/2013 at 1:53 PM Accepted
    A Century of building Baltimore
    Building Baltimore For a Century
    Baltimore's builders for a Century
    Your Great-grandfather's builder
    Builders for five generations
    Tradition through the ages
    Traditional building for five generations
    Traditional builders. Updated over the years.
  • Posted by gfurley on 2/26/2013 at 2:20 PM Author
    Thanks for the replies :). They all are good, and I could possibly re-word a few. I think the "building" or "builders" (etc) sounds too much like an actual construction company that does buildings. While we are a general contractor, we do asphalt, concrete and excavation, not, like houses and buildings and such.
  • Posted on 2/26/2013 at 6:15 PM Accepted
    Who is the target audience? What do you want the tagline to do for you? Are you even sure you need or want a tagline? Where will your target audience see/hear the tagline?

    There's nothing wrong with a tagline, of course. I'm just wondering if this might be a situation where the tagline is really optional.
  • Posted by SteveByrneMarketing on 2/26/2013 at 6:37 PM Accepted
    Paving The Way for Baltimore's Growth
    Paving The Way With Infrastructure
    Paving The Way for the New Baltimore
    Paving The Way For Baltimore Since 1885
    Paving The Way for Baltimore
  • Posted on 2/26/2013 at 8:24 PM Moderator
    Question: How will you evaluate the suggested taglines? What criteria will you use to pick a winner? How do you know if a particular tagline is "working?" What's the metric?

    It seems to me that without this kind of information, we (and you) are just embarking on a creative expedition without a real goal. Am I missing something here?
  • Posted by gfurley on 2/27/2013 at 7:51 AM Author
    The real goal was to get some ideas for a new tagline, which I thought I made clear. My apologies if otherwise. I was unaware that I needed metrics and grading criteria to post such a thing.

    I appreciate everyone's replies and effort.
  • Posted by Moriarty on 2/27/2013 at 8:40 AM Accepted
    Don't worry about Mr. Goodman, he says that to everyone.

    Now, I had imagined "construction" in the manner of my old business which was housebuilding - only on the other end of the spectrum from you. In mentioning what you did, I could only think of "Digging up Baltimore's roads for 100 yrs" and "Annoying motorists for 100yrs*" until Steve gave me the green light!

    So from a slightly different angle -

    Laying the road to Baltimore for 100yrs
    Making Baltimore's roads for a century
    Paving the roads of Baltimore for generations.
    Generations of Baltimore's construction.

    What do you think? M

    (*They'd be more annoyed with the potholes if you didn't ... ;-) )
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