Question

Topic: Taglines/Names

Branding For Charity Shop

Posted by Anonymous on 2/27/2013 at 4:08 PM ET 250 Points
I want to open a second hand clothing shop to raise funds to support itself while running it with staff learning work / life skills, confidence building etc, mainly people suffering ASD. The concept is to teach all aspects of retail business in a store that is upmarket boutique in style. It is a teaching place rather than a charity shop but we need to fund it and stock it, and need customers in order to teach customer service skills etc. I want my learners to be proud to be part of our team, not embarrassed because its charity, if you understand what i mean
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/27/2013 at 7:16 PM Accepted
    Where will the shop be located?
    Will a non-profit own it (and if so, what's it's name - for possible tie-in)?
    Can you share some stories about people with ASD in your community to give us a better idea of the problems they face and the successes they respond to?
  • Posted by Moriarty on 2/28/2013 at 4:29 AM Accepted
    The core of the issue is one of respect. Many disabled people have little respect shown to them, and few have much of their own as a result of a lifetime of this. The shop needs to be established on a professional basis, where the employees are expected to do a proper day's job. That demand in and of itself is respecting the fact that they are able to do the job, get to it and perform. Any help in this (bussing them in etc) is going to undermine this by degrees.

    What do you think?
  • Posted on 2/28/2013 at 3:03 PM Author
    Thank you for your comments, Moriarty, you are absolutely right, this would be on a professional workbased learning basis and if necessary we would provide transport training to allow the 'student' to access public transport and become more independant.

    Jay H-R, The shop will hopefully be in Hertfordshire UK, a small but busy market town, I am in the process of setting up the business so can go non profit or charity, whichever. No name so fr, still thinking, need it to say aspergers / asd, high functioning autism or something connected but I want people to want to work there and not be singled out as having a disability.

    My daughter has ASD, she goes to a unit for ASD where she learns life skills, using the gym, using a bus, mixing with her peer group etc but when she leaves there she has nothing to offer a prospective employer or the confidence to apply for a job and she is just one, there are hundreds like her out there.

    When the programme was finished we would involve one of several companies who apply for jobs and offer ongoing support if necessary, in the workplace and hopefully our people will be sufficiently confident in their skills to be employed within the retail sector and earn a decent wage.
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