Question

Topic: Taglines/Names

Suggest Name For A Travel Agency

Posted by Anonymous on 3/1/2013 at 6:25 AM ET 50 Points
Hello Profs,

I am seeking to find a name for a travel agency, that is characterized by being young, dynamic, and internet-based.
My main target audience understands both arabic, english and some italian.
Would really appreciate your help and suggestions.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/1/2013 at 8:56 AM Accepted
    Why would prospective customers care that the travel agency is "young, dynamic, and internet-based"? How would those values translate into a benefit that's appealing and unique to them?
  • Posted on 3/1/2013 at 9:21 AM Accepted
    Where is your target audience? Business or pleasure travel? Why should they book through you? What important and unique benefit do you offer? What's in it for your target audience to switch from whatever they're doing now?
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