Question

Topic: Taglines/Names

New Senior's Housing Facility Needs A Name

Posted by Myrna on 3/2/2013 at 10:39 AM ET 125 Points
A charitable organization (the Nor-Mac Community Assisted Living Initiative Inc.) is building a new senior’s housing facility, offering services to keep independent seniors healthy and engaged. Working with the local regional health authority and a senior’s support organization, we’ll offer meals, housekeeping and laundry as well as an activities program. Our tag line on our letterhead is “Nurturing independence within a caring community”. We’re looking for a building name that will appeal to today’s seniors as well as the next 2 or 3 generations and also something that will lend itself to a web presence. Thanks for considering this task.
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RESPONSES

  • Posted by Moriarty on 3/2/2013 at 1:31 PM Accepted
    Third Age Independent Housing
    silver independent housing
    The third age base.

    What do you think?
  • Posted by Gary Bloomer on 3/2/2013 at 2:36 PM Accepted
    Who are the primary decision makers speaking and acting on behalf of the seniors you're serving, and how does your existing messaging align with the self interests and desired outcomes of those people?
  • Posted by Myrna on 3/2/2013 at 8:59 PM Author
    Thanks, Moriarity, I don't think we've been thinking along the lines of this being the "third" part of life. I'll put these in the mix and see what the response is.
  • Posted by Myrna on 3/2/2013 at 8:59 PM Author
    Thanks, Moriarity, I don't think we've been thinking along the lines of this being the "third" part of life. I'll put these in the mix and see what the response is.
  • Posted by Myrna on 3/2/2013 at 9:08 PM Author
    Mr. Boomer, you ask very interesting questions -- we're very new at this sophisticated art of "naming", but I'll try and answer your questions: the primary decision makers are for the most part the children of our intended residents, as well as those who recognize the need for a non-medical facility that provides a barrier free environment (i.e. universal design). We are very new and our communication to date has been all about raising money to build the facility and directed to local citizens. I should maybe let you know that we are located in a rural setting in the Canadian prairies (very like the "mid-West" in the US). I hope I've interpreted your questions correctly.

    Read more: https://www.marketingprofs.com/ea/qst_question.asp?qstid=40965#ixzz2MRE7SKW...
  • Posted by Myrna on 3/2/2013 at 9:09 PM Author
    My apologies, Mr. Bloomer (for misspelling your name).
  • Posted by Moriarty on 3/3/2013 at 3:04 AM Member
    Let's have a look from a different perspective.

    how do words like "harbor" "haven" and "homestead" sound to you? Add your preferred prefix and you've got a name.

    Any help?
  • Posted by Jay Hamilton-Roth on 3/3/2013 at 8:50 AM Accepted
    The Independence
    Cheyenne
  • Posted by Myrna on 3/3/2013 at 9:47 AM Author
    Thanks for these reponses, I believe we want a building name that our residents will respond to and be proud to identify with and the last two responses are supporting us in that direction.
  • Posted by Myrna on 3/13/2013 at 1:10 PM Author
    Thank you everyone for considering this question. This is a wonderful site! Thank you as well Carrie for seeing that the respondants received their points. Myrna.
  • Posted by Moriarty on 3/13/2013 at 2:36 PM Member
    Myrna, please post any results here if you are able. It's always nice to see what someone's done with the ideas they got.
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